Sylvie Gendreau

I'm developing this new concept company. For me, It's quite a challenge since my former company was in Canada. Everything is more complicated in France ... but it's a stimulating learning process ... my goal is to make this project worldwide ... step by step. I hope to develop a new business model since I doubt of the efficiency of the old ones. We need to share more : knowledge, contacts, power, money. I hope that Les Cahiers de l'imaginaire will contribute to improve things in this direction.

Advisor to top managers of large international groups. (strategic planning, communication, leadership, innovation, creativity, management, Public Affairs, HR ...) Expertise : Implantation of new innovative projects. Partnership with R & D Teams.

Thesis published : New communications : A strategic stake