Tai Steyn

Creativity in technical fields demands an emphasis on craft and attention to detail. When communicating to experts and specialists, you need a deep understanding of the product, the industry and the psychology of your audience. My creative approach takes all of these factors into consideration.

I worked at Iris Germany for seven years and became associate creative director, where I worked on B2B demand-gen and 360° marketing campaigns for a variety of high-profile brands, including Samsung, NetApp, Siemens, and more. The position gave me an extensive skill set with technical products and services.