Mag. Tania Sánchez Wong

Conception, planning, implementation, coordination, and monitoring of customer-centric CRM campaigns / Realization and optimization of existing and new campaigns / Analyzing client data and developing strategies for each customer segment / Coordination with the Analyst team / Defining KPIs and reporting campaign results to internal touch points / Working closely with CX, Retail, E-mail Marketing, Online Marketing, and Shop Management teams.

Developing digital marketing campaigns in HTML / Monitoring and tracking traffic flow of the campaigns / Independent data analysis to deliver daily and weekly reports / Working closely with the Graphic Design team on creative assets / Optimization of the performed actions / Creating presentations / Evaluating performance in regard with competitors’ / A/B Testing.

Creating an information organization system where all company archives can be easily found / Developing marketing strategies to strengthen corporate image (web page, LinkedIn, Facebook) / Selecting and editing content / Applying marketing techniques to increase company exposure.

Customer Relationship Management / Club Level attendant / Supervising standards to meet expectations / Enhancing processes to create value / Application of strategies for guest retention / *Member of Sheraton's Circle of Advocates.

Creation of the National Tourism Code for Travel Agencies in Ecuador in cooperation with the Ministry of Tourism / Research of existing national and international norms and procedures that established a theoretical foundation / Socialization of possible norms and regulations in cities where the touristic activity has higher indices / Presentation of results to the Ministry of Tourism Legal Department / Elaboration of the National Code for Online Travel Agencies (OTAs).

Luxury Markets / Innovation Management / International Service Marketing / Business Communication / Communication Management

Tourism Strategies / Hotel Operations / Tourism Businesses / Congress and Events / Strategic Administration of Services / Opera Software / SABRE (GDS) / Hotel Management / Tourism Administration / Public Relations / Strategic Marketing