Tanya Garma

I am a Strategy Director responsible for leading the strategic vision and output for MRM/McCann Düsseldorf. I lead a team of four strategic planners and oversee and direct the development of all strategic projects for key clients including Miele, Maybelline New York and L’Oréal Paris: - Brand strategy - Marketing strategy - Campaign strategy - Digital and social media strategy - Content and channel strategy To find out more, please visit tanyagarma.com

Formerly working as an Associate Strategy Director at Isobar Australia, I transferred to Isobar Germany to work as a Strategy Director leading the strategic planning unit. In my time at Isobar Germany I worked predominantly on the KAO stable of brands including KMS and Goldwell as well as new business pitches for the leading tech company HUAWEI. To find out more, please visit tanyagarma.com

Direction and development of brand communications strategies for a number of leading brands. Strategic marketing communications consulting and recommendations to meet client objectives.

My role is to lead a team of three people, being wholly responsible for the direction of all key digital and social projects and marketing campaigns for the National Australia Bank (one of Australia's top four largest banks).

My primary role was to develop communications strategy for key brand campaigns - including those for companies such as Pfizer, Johnson & Johnson, Glaxo Smith-Kline, and Colgate-Palmolive. This included briefing research teams, insight-mining, crafting the communications proposition, writing the brief, and working closely with creatives to develop concepts and ideas.

This was a freelance project management role, managing a multiple award-winning, fully integrated national advertising campaign to fight climate change - driven by New Zealand's largest energy provider, Genesis Energy. I managed the entirety of the project from start to finish, including the following: Strategic planning phase Development of the creative concept. Website design and development. TV commercial production. Print advertising. Online advertising. Direct ma

Working in London, UK, my role was to manage communication campaigns for Britain's eminent media publisher, the Telegraph Media Group, as well as the travel website, ebookers.com.

Working on such brands as diverse as the Australian Defence Force, to cosmetics retailer, Mecca Cosmetica, and not-for-profit charity, CARE Australia, my role was to manage their digital advertising initiatives from concept to production.

Marketing