Tas Anjarwalla

- Edit and design city guidebooks while coordinating production and marketing strategy. - Collaborate with director on data-driven campaigns for increased brand visibility, including pocket guides (10k downloads, $40k in attributed revenue), Apple Maps partnership (100k new site visits), and SEO review. - Copyedit daily articles published on site, refresh older stories, and update editorial guidelines.

- Editing: Work with subject matter experts to edit high-level reports and coursework for United Nations FAO and UNESCO Kabul, ensuring technical accuracy and clarity of content. - Copywriting & UX Writing: Collaborate with stakeholders to craft research-based copy for hotel, museum, and shop websites. - Strategy: Create brand guidelines defining voice, tone, and editorial best practices; use metrics to lay out content for digital campaigns. -Writing: Pitch and write stories and essays.

– Managed editorial and marketing action plans while wrangling a delightful, international team of 50+ foodie freelancers to publish content daily. – Scheduled, wrote, and presented metrics on daily social media posts and 3x weekly newsletters with over 60k recipients before onboarding social and marketing teams.

– Rewrote B2B and B2C copyright messaging in alignment with company voice and tone, making technical and legal jargon more accessible to YouTube’s stakeholders and 1.3 billion users. – Wrote biographical and historical "scribbles" for the Google Doodle team. – Created internal style guide, led quality control, and rewrote 100+ canned responses and Help Center content. o Trained admins in protecting free speech through investigating fair use; outperformed metric requirements with error rate of <0.4%.