Lars Hedegaard Pedersen

Experienced story teller and business strategist. Creative with strong analytical and excellent communication skills. Handles marketing, PR and communication strategies across digital, public and social media. Manage creative disciplines, such as content and concept development, new media formats and development of entire communication strategies. Former member of the editorial staff of the Danish marketing publication Markedsføring and contributed with content to various nationwide media companies.

Experienced storyteller and business strategist. Creative with strong analytical and strategic communication skills

News production and analysis within marketing, media and creative industry. Covered topics such as marketing, branding, strategy, media, communications, PR, creative concepts, consumer insights, trends and development of technology and new media formats. Responsible for news production as well as maintenance of website, social media and online community (Danish Marketing Association). Published +1.200 articles in the marketing magazine: Markedsføring and online media: www.markedsforing.dk

Involved in projects with focus on marketing, PR and communication strategies across multi-channel platforms. Creative with strong analytical and excellent communication skills. Worked +10 years with strategic insights, project management and creative disciplines such as concept development, story telling and deployment of new media formats.

Member of the Scandinavian Board

Involved in projects with focus on marketing, communication and online media. Experienced in integrated communications strategies and concept development; combining different media platforms with branding, creative discplines and copy writing.