Tássia Laís Barros Bastos

As a freelancer, I've worked with clients like Sabialá (startup for immigrants in Germany), Maitha Tech (feasibility study for an iPaaS integrator), and Meiuca (Brazil's largest design system company). I engage in everything from understanding problems and product discovery to delivering high-fidelity, interactive prototypes. My focus is on creating strategic, user-centered solutions that align with client goals.

As part of the Design team, I have been working supporting different clients (internal/external) and B2C, B2B2C and B2B products. My work routine is always based on research and mainly with analysis and definition of problems/opportunities, metrics and translating business and users pain points into final web interface requirements.

Tradeback is a retail tech company aiming to unite industry, retailers, and consumers through cashback. As a design consultant via Deal Technologies, I delivered an MVP for a B2B cashback application, along with design artifacts such as value proposition canvases, service blueprints, interactive prototypes, and marketing and communication campaigns.

As a frontend consultant, I worked with major Brazilian companies in healthcare, cosmetics, chemicals, and commodities. My role spanned from identifying needs and creating more robust information architecture to implementing and customizing components, using technologies like HTML5, CSS3, JavaScript, React, and SharePoint.

As a researcher in an AI-focused bioinformatics group at UFRPE, I developed skills to tackle real biological and industrial challenges. My work involved using predictive AI to address incomplete kernels in bipartite networks for predicting biological interactions, which also formed the core of my thesis. I applied data analysis techniques to practical issues, leveraging AI to develop real-world solutions that bridge the gap between biology and industry.