Tatiana Fedotova

Distribution of ophthalmic devices to Russia and CIS: SCHWIND, IRIDEX, OD-OS, OPTOVUE, DIOPSYS, GEUDER, CSO, MORIA, MEDA, OPTOTEK, CenterVue, ADAPTICA, VRmagic.

I headed all marketing and sales activities in Russia and CIS: price policy for the different channels and development different payment models, budgeting, KOL-management, managing sales and application team, supervision a service and customer satisfaction. Financial results: increase the margin by 15%, market share in segments from 3 to 17% and from 0 to 25%. References are on a request.

Managing sales of medical devices for radiography to public hospitals in seven regions of Central Fedral Distric of Russia, managing relationships with public authorities (Heads of the hospitals, regional Ministires of Health, Compulsory Health Insurance Funds, Council of Deputies). Achiviements: Start of sales in 3 new regions from zero. Compiling potential sales plan for 2010 and the following years. Won 70 % of all of the tenders in Central Federal Region during first year.

All marketing management including stock forecasting for 4500 SKU of products and solutions for in-store communication and merchandising to the food and non-food retail sectors. Achievements: Selection of forecasting methods to optimize inventory and increase sales by 15%. Award for the best booth design at the “Shop Design” Exhibition.

Marketing management at the manufacture of energy-saving equipment, automatic process control system for housing and communal services, industrial plants. Achievements: Market research. Rebranding. Creating a product portfolio. Development of website content. Caused of beyond the interest from the owner to the business it was closed

Marketing management at the manufacture of panel-boards of analogue and digital electric measuring instruments. Achievements: Increase sales volume by 32%. Increase sales volume of the digital devices 3 times. Implementation annual plan of sales of new products in 6 months. Reorganization of the structure of the marketing department.

Responsibilities and functions: - Search, organization and participation in the implementation of various projects. - Interaction with government departments. - Teaching basics of marketing for the courses. - Organization and providing researches for customers. - Development and conduct training seminars for clients. and others. Achievements: Good results of all completed projects.

Advertising at different chanels. Direct sales of software for an automation of an accounting and production: milk- and bread-baking plants.

Internship during studies: Search of clients, research for confectionery, cellular communication company (development of concept of the research, development of questionnaires, data collection, surveys, analyses of results)

Taxation and Accounting of Currency Transactions at the Foreign Economic Activity under Russian Legislation. Currency Regulations and Currency Control

Foreign Economic Activity under Russian Legislation and Incoterms-2010. Custom Control.

Basis of Accounting and Taxation. Labor Code of Russian Federation. 1C: Enterprise. Payroll and HR Management CORP. Management.

Support the customer accounts with consulting program focused on the patient journey at the clinic to increase the patients traffic, treatments conversion rate and refferals.

Web analyses - GA and YМ

BSC (Balanced Score Card)

Math methods and analyses for the forecats of the sales, specialised software

Marketing Research, Market Analyses, PR, Strategic Management, SWOT, Innovation Management, Business Planning, Finance and Accounting

Production Management: calculation of production capacity, industrial drawing of workshop, business planning (physics, math, drawing, economic, finance in industry, business planning).