Tatjana Obenaus

Currently, I am driving the implementation of Booking.com's global digital employer brand strategy. In this exciting role, I am revealing the opportunity to fuel talent acquisition through a consistent, differentiated, and scalable approach to digital storytelling.

Interim job position: Consumer activation manager Managing cross-functional campaigns (digital & onsite activations), budgets (up to 500K) and the production process of creative collateral (e.g. digital & retail Co- branding campaign with Samsung Australia, Berlin BMW Marathon partnership & Consumer Journey, App Boost Campaign, etc.) Management of a variety of cross functional processes Advising marketing stakeholders across all verticals (HERE Consumer, HERE Automotive & HERE Enterprise)

o Advising marketing stakeholders across all verticals (HERE Consumer, HERE Automotive & HERE Enterprise) on their communication strategy o Managing campaigns, budgets and the production process of creative collateral (Co-branding campaign with Samsung Australia, Berlin City Marathon partnership, HERE Consumer App Campaign, etc.) o Leading international content productions o Ensuring consistency of the brand throughout all consumer and costumer touch points

• We Own The Night 10K Womens’ Race, Berlin & Consumer Journey o Content Production Lead (Photo and Video) o Digital Content Management (Community Wall) o Internal Recap Video Production (Supporting Conception & Briefing) o Planning and Execution of OOH-Advertising in partnership with external Service Providers • Refining the Brand Concept of the “789 Runners” • Organization and Execution of the Global Visit June 2014, Berlin

• Community Management (online and offline) “Club der Töchter” o Managing the Facebook-Event-Page, Building up high-value Relationships with Consumers, Recruiting and Fostering Brand Ambassadors o Planning and Execution of Photo Shoots • Conception and Execution of Events and long-term Projects • Briefing and Coordination of Agencies and external Service Providers • Preparation und Aggregation of Information for internal Marketing Purposes • Administrative Data Processing (SAP, SRM).

• Supporting PR work, Composing and Managing regular Press Releases • Project Handling, Organization of Press Conferences, Press Events and Preparation of internal Presentations and Meetings • Media Resonance Analysis, Calculation and Documentation of Equivalent Advertising Values • Supporting Conception of national TV-Ads and Photo Shoots

Internationale Tätigkeit und Erfahrung als Fotomodel im Werbebereich. Referenzen: Puma, Majaco, Karstadt, Wella, Blush Dessous, Fishbelly, J'N'C Magazine, IQ Style, Jolie Greece, Neonode, Mythos Beer, MeNaiset Finland, Sokos Finland, ROLY Spain, Concept UK, etc.

• Media Planning and editorial Tasks

Politisches Kommunikationsmanagement und Public Affairs

Kommunikationsmanagement/PR, Journalistik, Medienwissenschaft, historische Kommunikationswissenschaft, Soziologie, VWL/ BWL, Marketing/Services