Teresa Auracher

- Definition and implementation of the whole new WMF.com Branded E-Commerce Experience. ( Product owner) - Management of the localization, roll-out and support of the WMF Branded E-Commerce Experience in various markets - Webanalysis KPI reporting

• in charge of the digital strategy and the online business development for all WMF websites: B2C, B2B, corporate... (Magento platform) • Elaborate & coordinate the ecommerce digital marketing campaigns for 5 countries • Rollout of websites in new countries • Manage digital merchandising, product rollouts, upload products, pricings, media contents and cross selling • Digital customer experience Improvement through development of new features. • Analytics, purchase funnel & conversion rate optimization

- Managing E-commerce platforms: Demandware and Solusquare technologies - Responsible for driving front and back office implementation projects on 12 countries: business requirements, functional specifications, test scenario during User Acceptance Testing (QA) and launch - Being the main interface between the client and technical resources - Assists the Account Management team in translating client’s business requirement into development efforts (time and cost)

E.Leclerc is a French hypermarket chain. • Coordinate new website: developments and test campaigns • Leading international mobile and website projects • Managing the project schedule and ensuring projects success: on time and on budget

- Various jobs - Road trip all over Australia

In charge of usability, user experience (UX) and Conversion Rate Optimisation across multiple sectors: fashion, travel, home appliances, luxury, daily press… - Analysis requirement clients - Recommendations of e-commerce strategies for clients - Development of emailing / CRM strategies, database segmentation - Webanalytics auditing - Conception of wireframes and drafting of specifications (mockups) Trained 3 junior consultants on key UX technics.

In charge of UX - Conversion Rate Optimisation - Leading user experience projects: Front & Back Office - Creating wireframes, writing functional specifications - Project management and coordination of production teams - Designing and implementing UX testing project: A/B testing - Redesign of the user interface of home page, product page, checkout and mobile apps - Implementation of global e-marketing campaigns for 27 countries - Webanalysis KPI reporting - Developed 2 junior project managers

- Website animation plan - Setup and monitoring PPC campaigns – Google AdWords - Update of blog content - Weekly Reporting and analysis of traffic sources