Thanos Siamtanis

Member of Management team, contributing in overall strategic company decisions. Set business and go-to-market strategy for brands in cooperation with international suppliers (Mondelez, Danone, Starbucks, Arla, Valio, Dairy Crest) and agencies. Responsible for the holistic execution of marketing, communication and trade marketing plans, exploitation of new venturere. Manager of 7. Handling of marketing budget.

• Formulated and oversaw Marketing and Communication Strategies for Clients (such as Carrefour, Dulux, Masterfoods, Red Bull a.a.). • Rendered proactive or requested strategic advice to clients on brand development, brand marketing and new brand opportunities. • Led the Client Service team of 5 and coordinated Creative, Media and BTL Departments to offer value added service to the agency’s clients. • Worked on holistic campaigns for clients.

• Managed the Bank's team-of-7 Retail Products Division, leading the planning and implementation of the overall retail business plan to achieve goals. • Managed the holistic launch and communication of retail products (house loans, personal loans, credit cards, and other personal schemes) having set goals, objectives and strategy. • Coordinated ATL, BTL d-t-c activities for the effective launch of products, activities and services.

• Co-led the design and implementation of the overall marketing plan (ATL & BTL) leading 3 team members and coordinating Sales, Operations & Agencies to achieve goals. • Identified value drivers at stores and exploited stores marketing plan (loyalty promotions, interactive events, ATL) to boost Sales. • Led the design and execution of events with partner companies.

• Managed the planning and execution of Strategy and Business Plan for Pampers brand (ATL, BTL, d-t-c) in cooperation with Sales, Planning and the European Headquarters. • Contributed significantly in driving equity and market share, led new-to-category product launches as European lead-market working with the central European Product team. • Managed alliances with partner companies. • Supervised the creation of all creative material.

• Managed research projects for Pepsi Cola in the Middle East, reporting to Client Service Director. • Supervised the design, execution and analysis of on-going as well as ad-hoc Research. • Worked on varied Quantitative and Qualitative projects for Pepsi Cola products of various categories. • Provided consultation on the planning of marketing strategy, as suggested by research. • Led projects for Pizza Hut, Nestle and Eli-Lilly in the EMEA region and in Russia.

Marketing Startegy International Marketing Organisational Behavior

Marketing Advertising Econometrics