Thomas Merrifield

Strategic Management Consultant for the Life-Science industries. Special focus on Cross-Border Commercial Strategies, Partnering and Business Development & Licensing

Reporting to the President of Global Commercial Operations o Took over and stabilized declining business of acquired company and formed a profitable subsidiary with double-digit growth. Changed business model from low-priced generics and OTC-company to innovative niché products commercial affiliate focused on hospital and office based specialist target groups (oncoligsts, pain specilists, anaesthesiologists, urologists, endocrinologists, GI-specialists). o Managed successful launch of 4 core products in the

Reporting to the Vice President, Corporate Planning and Finance o Established the European Business Development function, identifying and securing new product license opportunities for the European operations and supporting the Japanese BD-function. o Developed and implemented plans for the strategic development of the European business o Directed and co-ordinated the European corporate planning processes. o Provided a management oversight function for Clinical Research and Corporate Governance Issues. o Ma

Dual Reporting to the CEO and to the Vice President of Marketing and Sales, Europe o Regained “control” and stability of the business including renewing the trust of the Scandinavian management team, using an open and fact-based management style. Motivated branch managers in other Nordic countries to remain in company, giving them clear direction and goals based on MBO-plan. o Defined and developed short- and long-term product objectives and implemented marketing and sales strategies which lead to an increa

Reporting to the Vice President of Marketing and Sales, Europe o Responsible for all marketing and branding of pan-European products. Managed the following functions: Product/Brand Management, Market Research, PR, Website Development, Congress and Event Management, o Gave commercial input on registration strategies, clinical research and development planning with respect to marketing needs. A leading member of cross-functional development teams. o Implemented pan-European pricing and market access strategie

Reporting the Business Unit Director of the Sanofi Product Line o Successfully pre-marketed and launched Plavix® (clopidogrel) to cardiologists, neurologists, vascular surgeons and general practitioners. o Outperformed our stronger co-marketing partner BMS (52% v. 48%). Prized as most successful launch in Europe. o Managed all day-to-day aspects of the co-marketing agreement with co-marketing partner BMS. o Built awareness for a new disease concept “Atherothrombosis”, using key opinion leaders, medical educ

Sr. Product Manager, Cardiovascular and Urology 09/94 - 06/97 Junior Product Manager, OTC Products 07/93 - 08/94 Management Trainee (incl. rep-training and required state exams) 04/92 - 06/93 Reporting to the Marketing Director o Key Figures: Sales: €30 mill. / M+S Expenses: €5 mill. / HR: 1 HC

German Language and Literature