Marcel Licht

Angestellt, Mitglied des Vorstands, konversionsKRAFT AG

Bad Homburg v. d. Höhe, Germany

Skills

Conversion Optimierung
Website Optimierung
E-Commerce Beratung
Testing
Landingpage Optimierung
A/B-Testing
multivariates Testing
Web Analytics
Projektmanagement
Konsumentenverhalten
Konzeption
Neuromarketing
Tools & Analytics
Usability
CRO
Informationsarchitektur
Google Analytics
Testing Hypothesen
Webanalyse
User Research
UX/UI Design
Targeting
Langjährige Erfahrung in den Bereichen Finanzen un
Kundenbetreuung
Account Management
Projektverantwortung
Personalentwicklung
Teamleitung
Online Marketing
Unternehmensführung
Business Development
Restrukturierung
Coaching

Timeline

Professional experience for Marcel Licht

  • Current 2 years and 9 months, since Jan 2022

    Mitglied des Vorstands

    konversionsKRAFT AG

  • 6 years and 4 months, Sep 2015 - Dec 2021

    Mitglied der Geschäftsleitung

    konversionsKRAFT AG

  • 1 year and 11 months, Nov 2016 - Sep 2018

    Dozent Digitales Marketing & Conversion Optimierung

    Hochschule der Medien Stuttgart

  • 3 years, Sep 2014 - Aug 2017

    Dozent Conversion Optimization & Data Driven Marketing

    h_da Hochschule Darmstadt

  • 3 years, Oct 2012 - Sep 2015

    Head of Conversion Optimization

    konversionsKRAFT AG

  • 1 year and 4 months, Jun 2011 - Sep 2012

    Senior Consultant

    konversionsKRAFT AG

  • 6 months, Dec 2010 - May 2011

    Consultant

    konversionsKRAFT AG

Educational background for Marcel Licht

  • 3 years and 2 months, Oct 2007 - Nov 2010

    Medieninformatik

    Technische Hochschule Mittelhessen - University of Applied Sciences

    E-Business, Usability, Projektmanagement

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

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