Thorsten Flügel

Responsible for new 2024 XING Brand repositioning, leading marketing initiatives for brand growth across the full funnel, owning the 360⁰ campaign development & media planning process,

Developing the regional marketing strategy, full budget responsibility & ownership, leading local marketing initiatives for brand and user growth (Online & Offline), leading creative strategy and asset development, building & leading local marketing teams

Developing company's business strategies, Account management & client relationships, Assessing, managing, and resolving problematic developments and situations, leading multifunctional teams

Defining the country strategy and owning full budget responsibility, continue to establish the WhatsApp brand in market and create trust with consumers, local creative development, leading integrated marketing activities with global brand team

Defining the country strategy and owning full budget responsibility, build on Instagram's brand presence and create trust with consumers, local creative development, leading integrated marketing activities with global brand team.

Develop the country strategy to guarantee user and barn growth & budget management, leading 360 local campaign and creative development for assigned titles, leading integrated marketing activities to assure full activation across all paid, owned and earned channels

Brand strategy development for assigned game IPs. Creation of go to market plans to achieve commercial success.