Andre Piazza

Designed and implemented programs designed to grow sales and relationships with Global System Integrators (GSIs) by paying out Marketing Development Funds (MDF) as a reward for performance and incentive of future growth. - Cross-functional team leadership - Alliance Management - Sales Global Account Managers (GAMs) - Global System Integrators (GSIs) - Marketing Account Management: Marcom / Marketing Communications, development of joint solutions, Messaging frameworks

Sales and Marketing programs for portfolio comprised of Analytics (Statistica), Cloud Integration (Boomi) and Database tools (Toad, Shareplex) in Europe Middle East Africa (EMEA) • Developed strategy for entering a new vertical with end-to-end solutions in Internet of Things (IoT): market analysis, offering and GTM • Led Sales/Marketing plays around Demand Generation, Social Selling, cross/upsell, competitive replacement, seeding/trial programs, digital marketing eCommerce

1. Provided Campaign Management / Industry best practices AND frameworks to Campaign Directors and Executives by working w/ research advisory, cross functional teams 2. Created Campaign Management Architecture that integrated $360M Marketing investments across - business units - strategic to tactical campaigns: from industry-wide campaigns down to product-related, lead generation activities - all vehicles (from Broadcast to Events) - global to regional - measurement / metrics - taxonomy / tracking