Andre Piazza

Angestellt, Director of Product Marketing, iGrafx GmbH

Austin, United States of America


Product Management
Project Management
Program Management
Sales Enablement
Product Marketing
Brand Management
Social Media
Strategic Marketing


Professional experience for Andre Piazza

  • Current 10 years and 1 month, since May 2014

    Senior Product Manager, Channel Marketing


    Designed and implemented programs designed to grow sales and relationships with Global System Integrators (GSIs) by paying out Marketing Development Funds (MDF) as a reward for performance and incentive of future growth. - Cross-functional team leadership - Alliance Management - Sales Global Account Managers (GAMs) - Global System Integrators (GSIs) - Marketing Account Management: Marcom / Marketing Communications, development of joint solutions, Messaging frameworks

  • Current

    Senior Product / Brand Manager, Systems and Information Management Software

    Dell Software

    Sales and Marketing programs for portfolio comprised of Analytics (Statistica), Cloud Integration (Boomi) and Database tools (Toad, Shareplex) in Europe Middle East Africa (EMEA) • Developed strategy for entering a new vertical with end-to-end solutions in Internet of Things (IoT): market analysis, offering and GTM • Led Sales/Marketing plays around Demand Generation, Social Selling, cross/upsell, competitive replacement, seeding/trial programs, digital marketing eCommerce

  • Current

    Director of Product Marketing

    iGrafx GmbH
  • 1 year, Jun 2013 - May 2014

    Campaign Management Excellence Senior Manager, Integrated Marketing


    1. Provided Campaign Management / Industry best practices AND frameworks to Campaign Directors and Executives by working w/ research advisory, cross functional teams 2. Created Campaign Management Architecture that integrated $360M Marketing investments across - business units - strategic to tactical campaigns: from industry-wide campaigns down to product-related, lead generation activities - all vehicles (from Broadcast to Events) - global to regional - measurement / metrics - taxonomy / tracking

  • 1 year and 1 month, May 2012 - May 2013

    Sales Enablement Senior Manager, Services Marketing

    Dell Inc.

  • 2 years and 1 month, May 2010 - May 2012

    Senior Product Manager, Consumer Services Marketing


Educational background for Andre Piazza

  • 5 years and 3 months, Mar 1997 - May 2002

    Electrical Engineering

    Universidade Federal do Rio Grande do Sul (UFRGS)


  • English


  • Portuguese

    First language

  • Spanish


  • Italian


  • French


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