Tillman Fuchs

Consulting and developing progressive brand strategies, customer experiences and marketing communications for start-up businesses and product launches

Defining brand strategy for a proptech start-up - development of brand positioning and creation of brand identity guidelines.

Integral development and implementation of the new global branding of Credit Suisse, from a comprehensive brand strategy to consistent creation of brand marketing measures in all digital and physical channels.

Directing global brand strategy and marketing communications of Swissôtel Hotels & Resorts - a brand of FRHI, with 120 luxury and deluxe hotels worldwide - Responsibilities: oversee all aspects of the brand, redefining brand strategy and brand identity, developing brand experience, steering global marketing communications, analysis, planning, budgeting, P&L responsibility

Relaunch of the brands MINI and Rolls-Royce in 2001, continuous development of all BMW Group brands from 2000 to 2011 - from strategic consulting to creation of a new brand identity and brand design, ideation and creation of brand experiences, development of principles of brand communication and the digital brand appearance, implementation of multi-channel marketing measures, development of environmental appearance for dealerships, events and exhibitions worldwide

Creation, development and launch of the new automotive brand smart, Daimler-Benz AG - Responsibilities: strategic consulting, account management, brand development, corporate identity, brand design, multi-channel marketing, digital communication, environmental design, exhibitions, events, visual merchandising, brand launch activities

Brand: SEAT, Volkswagen Group - Responsibilities: concept, art direction, film and photo shoot of the national advertising campaign; adverts, TV-commercial, collateral, outdoor communication, direct marketing

Brand development and brand marketing for Davidoff, Jil Sander, Joop, Chopard, Lancaster, Monteil, Coty - www.coty.com