Tim Becker

I introduce FMCG/CPG companies to and engage them with PricingOne, a unique revenue growth consultancy offering end-to-end RGM solutions globally.

I lead cross-functional commercial teams in holistic, data-led, consumer & customer-centric processes that unlock insights and build action plans using price, promo, pack, mix & terms levers to increase net sales, gross margin and price/mix. I use my experience leading revenue growth functions at both Coca-Cola and Diageo to help clients meet revenue KBI’s, either as a solo practitioner or as a freelance team member at leading consulting firms. I also lead training and capability building in revenue growth.

Driving profitable revenue growth for FMCG companies leveraging my 25 years with soft drink and dairy industry market leaders in Europe, the US and globally.

Build Castello in strategic markets through long-term strategy backed by assets, tools, capability and close-in as well as game-changing innovation.

Bring new product, package, merchandising, commercial practices and downstream innovations to the market in order to increase the value of Castello, the global specialty cheese brand from Arla Foods.

Working as consultant/adviser within the FMCG and European beverage industries.

Drive commercial agenda in collaboration with CCH bottling partners in Austria, Switzerland, Hungary & Slovenia, focused on revenue growth, brand/pack/price, shopper marketing and customer.

Led country franchise in translating brand and commercial strategies with bottling partner for local execution.

Managed commercial agenda with bottler to influence consumers and expand category with customers. Led shopper and revenue growth strategies translating consumer insights into profitable programs. Held same position simultaneously for Swiss market between 2003-2006.

Develop & Execute brand Coca-Cola marketing programs, including launch of Coca-Cola light in 2001; develop business case for water and juice introductions.

Manage development and execution of marketing programs, including new Coca-Cola Enjoy campaign, experiential marketing, UEFA Euro 2000 consumer promotion and new pricing strategy, leading to +17% volume gain, plus 5 pt. mkt. share increase.

Develop and implement new packaging and pricing strategies in select markets for the 22-country division office in Vienna.

Lead development, research, field testing and support commercialization of form packaging innovations, including proprietary primary and secondary packaging, Global Marketing Division.

Lead development, research, field testing and support commercialization of form packaging innovations, including proprietary primary and secondary packaging, Coca-Cola USA.

Post activity profitability analysis of brand consumer promotions at the leading Coke bottler in the UK. Analysis of Appletise portfolio with recommendations for profit improvement. Support Commercial Finance Director in various financial analyses.

Advertising Account Executive handling local real estate, luxury automotive and luxury health club accounts.

Entry level marketing position with the largest Wendy's franchise in the country, comprising over 185 Wendy's outlets in the Washington, D.C., Baltimore and St. Louis metrolpolitan areas.

Entry level advertising agency position, supporting account managers on real estate and luxury automotive accounts.

Taught diverse, rotating group of 30 high school students from across the U.S. for 1 week about the government and how it works, using the national capitol area Washington, D.C. as a classroom.