Tim Roach

Chief Marketing Officer for HealthMarkets, specializing in growing the individual health insurance market in the US. Creating and executing new company, brand, positioning, product innovation, and total CRM programs.

Chief Marketing Officer for Secure Horizons, $15 billion Medicare Advantage brand. Led segmentation and positioning for the new AARP brand, which reduced member disenrollment by 47%, and increased new applications by 64%. Developed a Command Center to track daily responses to Marketing programs in each leading market, exceeding goals for incoming calls by 11% and leads by 21%. Recruited, developed, and trained a new Marketing team. Worked collaboratively with all functions to execute strategy.

Developed and executed focus on three strategic global brands across all regions as VP International Marketing, improved branding and marketing processes. Drove growth and profitability for Canada and Latin America, leading cross functional team as GM. Grew topline sales 8% and market share in each region, while delivering the first positive operating profit for the international business unit.

General Manager, Global Air Care Category 1999-2004. Led turnaround of $1billion air care division (Glade brand) to achieve 14% annual growth, using stage gate process. General Manager based in Budapest Hungary 1998-1999, based overseas. Category Manager Windex 1996-1998, introduced new products to drive brand sales up 28%, profits up 57%, market share up 8 points.

Associate Marketing Director-Huggies Diapers, 1988-1994. Managed $1.2 billion brand with $200 million advertising and promotion budget, growing sales by over 10% annually to overtake Pampers for market share leadership. Product Manager-Depend products 1985-1988. Introduced first retail incontinence brand. Assistant Product Manager- Kleenex, 1984-1985. Managed market share reporting, sales promotion analysis, and new package graphics.

Leadership of global paper towel business team, with annual sales exceeding $500 million. Drove five fold increase in shareholder value via merger with Kimberly Clark. Led business turnaround by remarketing Scott Towels as Scott Clean to address lackluster performance in consumer preference attributes, supported by "no lint" global advertising campaign.

Managed Minute Maid orange juice brand, managed P&L budgetting, development of flanking strategy, and sponsorship of 1984 summer olympics in Los Angeles.