Tim Teschner

- Transition Construyo's approach from search only, to a holistic view of the marketing funnel. Set up a long-term and sustainable brand strategy. - Professional leadership for the graphic designer and the content manager for brand, marketing strategy, CRM, product marketing, print, events etc. - Reimagining our social & content strategy with KPIs growth by up to +244%. - Updating our existing CRM efforts, with up to +340% KPI uplifts. - Making Construyo’s approach to employer branding data-driven

- Drafting, planning and executing of the HOME STREET HOME landlord campaign - our international initiative to combat homelessness. High-impact on all brand KPIs - Automation of processes with external media partners resulting in significant impact across various marketing and creative teams (85% workload reduction for projects with a total of +50 million gross reach). - Supporting the marketing, product, sales and other teams in all things brand (tone of voice, brand strategy etc.)

- Operational planning, management and analysis of our marketing activities for private landlords via email, push, social, SEO / content, display ads and more.- - - Communicative execution of the business shift from Paid Listings to Free Listings with +35% growth in key KPIs and ad hoc design of Corona support services. - Conducting research to optimise the ImmoScout24 product range for private landlords and corresponding, data-based adaptation of the communication strategy.