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Timo Irion

Angestellt, Digital Experience Optimisation Specialist, Heritage Bank
Student, Neuromarketing, University of Southern Queensland
Brisbane, Australien

Fähigkeiten und Kenntnisse

Conversion Optimierung
Web Analytics
Digital Marketing
Optimisation
Search engine optimization
innovation
digital analytics
Business Intelligence
Business Process Re-engineering
Business experimentation cycle
Knowledge manifestation process
business stragey
Digital marketing
E-Commerce
Platform strategy
Digital transformation
User experience
Agile
Customer Experience
User journey mapping
business framework implementation
Neuromarketing
Consumer Neuroscience
Behavioral economics
Evolutionary psychology

Werdegang

Berufserfahrung von Timo Irion

  • Bis heute 5 Jahre und 10 Monate, seit Aug. 2019

    Digital Experience Optimisation Specialist

    Heritage Bank

    Implementing Business Experimentation Cycle and Knowledge Manifestation Process frameworks to continuesly optimise the heritage.com.au website and its applications. Write test hypotheses and run tests using Sitecore CMS. Map out the external and internal CX user journeys through a best practice user journey mapping framework to optimise existing processes and procedures with the goal to improve time to loan/mortgage.

  • 1 Jahr und 2 Monate, Juni 2018 - Juli 2019

    Senior Analyst - Product & Customer Insights

    Ladbrokes

  • 2 Jahre und 8 Monate, Nov. 2015 - Juni 2018

    Web Analytics and Conversion Rate Optimisation Manager

    Ladbrokes

    My main responsibility is the implementation and maintenance of Google Analytics via Google Tag Manager to achieve deeper integration between GA and business reporting. Solving business problems through analysis of product engagement has lead to a 2% decrease in drop-outs equating to approximately 1,500 additional bets per week.

  • 6 Monate, Apr. 2015 - Sep. 2015

    Conversion Rate Optimisation Lead

    Flight Centre Travel Group

    Conversion Rate Optimisation specialist working on the Escape Travel website and other niche brand websites of the Flight Centre Travel Group.

  • 8 Jahre und 5 Monate, Nov. 2006 - März 2015

    Digital Analyst

    RACQ

    Review digital channel effectiveness through the use of web analytics. Monitor user behaviour, analyse and interpret findings, produce usage and provide recommendations for improving digital channel effectiveness. Conduct regular qualitative market analysis as it relates to digital competitiveness; identify strengths, weaknesses, opportunities and threats. Produce report briefs to key stakeholders with recommendations for RACQ response.

  • 2 Monate, Okt. 2006 - Nov. 2006

    Accounts Officer

    Send Australia

    Responsible for accounts payable, receivables, daily bank reconciliation, preparation of payment run.

  • 8 Monate, März 2006 - Okt. 2006

    Accounts payable - internal audit and compliance

    ALH Group

    Ensure that audited hotels enter financial information correctly into the system and comply with internal policies and guidelines.

  • 8 Monate, Mai 2005 - Dez. 2005

    Financial Administrator

    Multicultural Development Association

    financial and administrative tasks

  • 7 Monate, Mai 2004 - Nov. 2004

    Systems Consultant

    Dr. Westernacher & Partner

    Consultant for a public notary system and accounting software

Ausbildung von Timo Irion

  • Bis heute 4 Jahre und 11 Monate, seit Juli 2020

    Neuromarketing

    University of Southern Queensland

  • 1 Jahr, Mai 2018 - Apr. 2019

    Digital Leadership

    Boston University

    Leading in the Digital Age, Driving Digital Innovation through Experimentation, Platform strategy for Business, Business analytics for data-driven decision making, Digital transformation strategy

  • 1 Jahr und 7 Monate, Nov. 2011 - Mai 2013

    Digital Analytics

    University of British Columbia

  • 1 Jahr, Dez. 2009 - Nov. 2010

    Open Courseware

    MIT

    Data Mining

  • 4 Jahre und 6 Monate, Jan. 2007 - Juni 2011

    Accounting

    CPA Australia

    management accounting, knowledge management, and international business.

  • 3 Monate, Dez. 2005 - Feb. 2006

    Corporations Law

    University of Southern Queensland

    Corporations Law

  • 1 Jahr und 6 Monate, Juli 2002 - Dez. 2003

    e-Business

    University of Southern Queensland

    e-business strategy, e-Business security, and information markets and economics.

  • 2 Jahre und 7 Monate, Dez. 1999 - Juni 2002

    Accounting

    University of Southern Queensland

    financial and management accounting

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Muttersprache

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