Timofei Erokhin

• Restructured and scaled a multi-branded CRM, consolidating 30+ broker brands onto one platform and cutting ops costs by 18% • Led a native KYC integration (Sumsub), increasing verified-user conversion 16% and cutting onboarding time 30% • Integrated the MT5 trading platform into the CRM, enabling support for multiple trading applications • Implemented Click2Call (VoIP) in the CRM, reducing client request handling time by 20%

• Launched cTrader Invite, an Introducing Brokers product built with the Head of Backend and Founder, increasing new account openings 7% in 3 months • Led an AI-based content-moderation ruleset for cTrader Invite's public profiles, reaching a 98% catch rate against known violations • Overhauled localization workflow across 7 web portals, cutting time-to-market for new languages by 20%

• Led analysis for a cost-saving initiative migrating 10+ notification flows from SMS to email/push, saving $150,000/month • Launched Promo Analytics alongside Seller's Activity after identifying a data-source gap, contributing to a 7% MAU increase • Established a "Design-First" documentation approach as the team's first embedded analyst, cutting time-to-market by 15%

• Increased rollout speed of the Assortment Management Tool by 20% by establishing a new business-development communication process • Led vendor selection and full implementation of a shelf-optimization/planogram-generator tool, from tender through rollout

• Built an MVP digital NPS system replacing manual phone surveys, raising NPS response coverage from 4% to 9%; automation eliminated a $7,000/month intern role • Owned geo-tooling for a company-wide website relaunch, growing online order share from 14% to 27% in 3 months • Led customer-profile unification across POS and online ordering, feeding a unified Emarsys CRM campaign system; retention rose 10%

• Led remediation of a recurring security compromise across 20-25 client sites, sourcing a new hosting vendor and security firm and defining the clean-and-migrate sequence that stopped the recurring hacks • Owned discovery and interactive-wireframe design for a mobile flower-ordering app end to end, handing the finished wireframe off to development • Delivered seasonal-campaign landing pages for retail clients, including a spring promotion for Auchan Retail Russia

• Prepared tender documentation for a RZHD (Russian Railways) government tender and represented the company on the vendor bidding portal

• Owned support operations and client relationships for a portfolio of 10-15 websites across 3-4 auto-dealer businesses, ensuring SLA compliance and platform stability • Advised clients on 1C-Bitrix license tiers and upsold license renewals, leveraging the company's Gold Partner status • Led a 3-person content-management team, handling content updates and hands-on HTML/CSS work for client portals, plus coordinated overflow work from other departments to keep the team's billable utilization up

• Developed and populated content for the demo version of Russia's first interactive 3D shopping mall platform, then under development • Worked with the development team to define and implement the demo's product catalog structure

• Launched the website for Russia's first LIA (lithium-ion accumulator/battery) manufacturer, then optimized it for search, reaching top-10 rankings on Yandex and Mail.ru for core keywords • Built the company's customer support content and process from scratch, explaining a novel product category in accessible language for non-technical buyers, cutting incoming basic-product-info calls to sales by 30%