Tobias Grawinkel

Premium

Selbstständig, Digital Transformation Coach, Tobias Grawinkel

Berlin, Germany

Skills

Coaching
Training
Consulting
Digital Transformation
Digitization
Leadership
Digital Health
eHealth
Health IT
Product Management
Product Strategy
App Development
Software Development
Design Thinking
User Experience
Lean Startup
Agile
Agile Methodologies
Scrum
Agile Coaching
Personal Coaching
Business Coaching
Leadership Coaching
Team Coaching

Timeline

Professional experience for Tobias Grawinkel

  • Current 9 months, since Jan 2021

    Digital Transformation Coach

    Tobias Grawinkel

  • 1 year and 3 months, Oct 2019 - Dec 2020

    Chief Product Officer

    Curalie

    As CPO and member of the board, I was responsible for Curalie’s product strategy, the roadmap and the coordination of the interdisciplinary platform development. I designed a scalable, agile organization and development structure based on the Scrum framework and the medical device standard ISO 13485 and established it on all levels of the company.

  • 5 years, Jan 2016 - Dec 2020

    eHealth Consultant

    Tobias Grawinkel

    In my freelance activity, I supported healthcare companies of all sizes in building software. With my expertise in design thinking, lean UX and product management, I accelerated finding the sweet spot between user needs, business goals and technology.

  • 6 months, Apr 2019 - Sep 2019

    Head of Product

    Curalie

    During Curalie's growth phase, I built-up the product department that managed the agile development of the Curalie DTx-platform based on iOS, Android and web technology. As a product advocate, I represented the Curalie platform to internal and external stakeholders such as the management board, investors or strategic partners.

  • 1 year and 8 months, Aug 2017 - Mar 2019

    Senior Product Manager

    Curalie

    I joined Curalie when it was founded as a spin-off of the Fresenius Group. Starting from scratch, I managed the innovation and concept phase, identified strategic opportunities, built prototypes, tested their viability and launched MVPs to market. I also took care of the general development of the start-up, such as the IT infrastructure or the corporate identity.

  • 1 year and 1 month, Oct 2015 - Oct 2016

    Product Manager

    Gotthardt Healthgroup AG

    As a member of the initial start-up team, I built an automated pre-screening plug-in for doctor information systems that reliably detects suitable patients for phase II/III trials and enables workflow-integrated doctoral reviews. Moreover, I was interim product lead for the adherence app mediteo.

  • 10 years and 6 months, Jul 2005 - Dec 2015

    Entrepreneur

    Eloquent Media

    In 2005 I founded the full-service marketing agency Eloquent Media and successfully ran it for more than 10 years. During this time I have supported numerous companies in their digital projects, especially in the realization of responsive websites and web apps.

  • 7 months, Mar 2015 - Sep 2015

    Product Manager

    Shop-Apotheke

    For Shop Apotheke Europe, I launched an online shop for connected health devices. In several lean experiments, I evaluated customers' willingness to share activity and lifestyle data in order to receive rewards. This was the foundation for SAE's RedPoints-Healthy Life app.

  • 5 months, Oct 2014 - Feb 2015

    Master’s Degree Candidate

    Shop-Apotheke

    Facing the challenge of finding real patients for UX research on health apps, I initiated a collaboration with the Dutch online pharmacy Shop Apotheke Europe. Together we conducted a quantitative study and evaluated user needs to develop a best-of-breed adherence app.

  • 6 months, Sep 2013 - Feb 2014

    Intern

    smartpatient

    At smartpatient, I set up and optimized the marketing for the adherence app MyTherapy. Using a performance marketing funnel I have created, I was able to conduct several lean experiments to evaluate target groups, the product-market fit and different growth channels.

  • 4 months, Apr 2013 - Jul 2013

    Research Assistant

    Hochschule Flensburg

    Parallel to my eHealth master's studies, I assisted Prof. Dr. Roland Trill in brand building and digital marketing activities for the Institute for eHealth and Management in Healthcare as well as for the eHealth master program.

  • 6 months, Sep 2009 - Feb 2010

    Intern

    Klinikum Bielefeld

    During my practical semester at Klinikum Bielefeld, I supported the central quality management department in conducting internal audits to maintain the DIN EN ISO 9001:2008 certificate. Moreover, I developed a VBA-based complaint management tool.

  • 1 year and 3 months, Aug 2007 - Oct 2008

    Volunteer Paramedic

    Arbeiter-Samariter-Bund

Educational background for Tobias Grawinkel

  • Current 9 months, Aug 2021 - Apr 2022

    Systemic Trainer (ECA)

    Coaching Akademie Berlin

  • Current 8 months, May 2021 - Dec 2021

    Systemic Personal & Business Coach (ECA)

    Coaching Akademie Berlin

  • 3 months, May 2019 - Jul 2019

    Leadership Essentials Program

    IMD Business School

  • 2 years and 7 months, Sep 2012 - Mar 2015

    eHealth

    Flensburg University of Applied Sciences

  • 3 years and 1 month, Oct 2008 - Oct 2011

    Health Management

    FHM Bielefeld University of Applied Sciences

Languages

  • German

    First language

  • English

    Fluent

  • French

    Intermediate

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