Tobias Grawinkel

A fresh mind is key to innovation. With nuuminds, I accompany ambitious organizations and individuals during their transformational journeys.

As CPO and member of the board, I was responsible for Curalie’s product strategy, the roadmap and the coordination of the interdisciplinary platform development. I designed a scalable, agile organization and development structure based on the Scrum framework and the medical device standard ISO 13485 and established it on all levels of the company.

During Curalie's growth phase, I built-up the product department that managed the agile development of the Curalie DTx-platform based on iOS, Android and web technology. As a product advocate, I represented the Curalie platform to internal and external stakeholders such as the management board, investors or strategic partners.

I joined Curalie when it was founded as a spin-off of the Fresenius Group. Starting from scratch, I managed the innovation and concept phase, identified strategic opportunities, built prototypes, tested their viability and launched MVPs to market. I also took care of the general development of the start-up, such as the IT infrastructure or the corporate identity.

As a member of the initial start-up team, I built an automated pre-screening plug-in for doctor information systems that reliably detects suitable patients for phase II/III trials and enables workflow-integrated doctoral reviews. Moreover, I was interim product lead for the adherence app mediteo.

In 2005 I founded the full-service marketing agency Eloquent Media and successfully ran it for more than 10 years. During this time I have supported numerous companies in their digital projects, especially in the realization of responsive websites and web apps.

For Shop Apotheke Europe, I launched an online shop for connected health devices. In several lean experiments, I evaluated customers' willingness to share activity and lifestyle data in order to receive rewards. This was the foundation for SAE's RedPoints-Healthy Life app.

At smartpatient, I set up and optimized the marketing for the adherence app MyTherapy. Using a performance marketing funnel I have created, I was able to conduct several lean experiments to evaluate target groups, the product-market fit and different growth channels.

Parallel to my eHealth master's studies, I assisted Prof. Dr. Roland Trill in brand building and digital marketing activities for the Institute for eHealth and Management in Healthcare as well as for the eHealth master program.

During my practical semester at Klinikum Bielefeld, I supported the central quality management department in conducting internal audits to maintain the DIN EN ISO 9001:2008 certificate. Moreover, I developed a VBA-based complaint management tool.