Tobias Grawinkel

Employee, Chief Product Officer, Curalie

Berlin, Germany


Professional experience for Tobias Grawinkel

  • Current , since Aug 2017

    Chief Product Officer


    I was there right from the beginning when we founded Curalie as a spin-off from the Fresenius Group. Now I lead the product department and own the chronic care platform Curalie. Curalie enables patients to lead better-informed, more active and healthier lives.

  • Current , since Jul 2005


    Tobias Grawinkel

    I support companies of all sizes in building software for patients and healthcare professionals. With a proven track record in the fields of user experience design and product management, I accelerate finding the sweet spot between user needs, business goals and technology. Since 2015, my entrepreneurial activities have a strong focus on digital health. Before that, I successfully ran the full-service marketing agency Eloquent Media for more than 10 years.

  • 1 year and 1 month, Oct 2015 - Oct 2016

    Product Manager

    Gotthardt Healthgroup AG

    As a member of the initial start-up team, I built an automated pre-screening plug-in for doctor information systems that reliably detects suitable patients for phase II/III trials and enables workflow-integrated doctoral reviews. Moreover I was interim product lead for the adherence app mediteo.

  • 7 months, Mar 2015 - Sep 2015

    Product Manager


    For Shop Apotheke Europe I launched an online shop for connected health devices. In several lean experiments, I evaluated customers' willingness to share activity and lifestyle data in order to receive rewards. This was the foundation for SAE's RedPoints-Healthy Life app.

  • 5 months, Oct 2014 - Feb 2015

    Master’s Degree Candidate


    Facing the challenge of finding real patients for UX research on health apps, I initiated a collaboration with the Dutch online pharmacy Shop Apotheke Europe. Together we conducted a quantitative study and evaluated user needs for developing a best-of-breed adherence app.

  • 6 months, Sep 2013 - Feb 2014



    At smartpatient, I set up and optimized the marketing for the adherence app MyTherapy. Using a performance marketing funnel I created, I was able to conduct several lean experiments to evaluate target groups, the product-market fit and different growth channels.

  • 4 months, Apr 2013 - Jul 2013

    Research Assistant

    Hochschule Flensburg

    Parallel to my eHealth master's studies, I assisted Prof. Dr. Roland Trill in brand building and digital marketing activities for the Institute for eHealth and Management in Healthcare as well as for the eHealth master program.

  • 6 months, Sep 2009 - Feb 2010


    Klinikum Bielefeld

    During my practical semester at Klinikum Bielefeld I supported the central quality management department in conducting internal audits to maintain the DIN EN ISO 9001:2008 certificate. Moreover, I developed a VBA-based complaint management tool.

  • 1 year and 3 months, Aug 2007 - Oct 2008

    Volunteer Paramedic


Educational background for Tobias Grawinkel

  • 2 years and 7 months, Sep 2012 - Mar 2015


    Flensburg University of Applied Sciences

    Focus: Mobile health, information management and health management, Thesis: Improving adherence in drug therapy through mobile health applications

  • 3 years and 1 month, Oct 2008 - Oct 2011

    Health Management

    FHM Bielefeld University of Applied Sciences

    Focus: Health management, healthcare marketing and quality management, Thesis: Social media marketing - hospitals in web 2.0


  • German

    First language

  • English


  • French


  • Chinese


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