Tobias Grawinkel


Selbstständig, Systemic Coach & Consultant, Tobias Grawinkel

Berlin, Germany

About me

Systemic coach and consultant with focus on digital transformation and leadership. Former executive and product leader with 10+ years of experience in the information technology and healthcare industry.


Digital Transformation
Digital Health
Health IT
Product Management
Product Strategy
App Development
Software Development
Design Thinking
User Experience
Lean Startup
Agile Methodologies
Agile Coaching
Personal Coaching
Business Coaching
Leadership Coaching
Team Coaching


Professional experience for Tobias Grawinkel

  • Current 1 year and 7 months, since Jan 2021

    Systemic Coach & Consultant

    Tobias Grawinkel

    I support organizations and individuals with their transformational journeys to unfold their full potential. With a proven track record in building and leading digital product companies, I am dedicated to fostering an agile culture at all levels of organizations.

  • 1 year and 3 months, Oct 2019 - Dec 2020

    Chief Product Officer


    As CPO and member of the board, I was responsible for Curalie’s product strategy, the roadmap and the coordination of the interdisciplinary platform development. I designed a scalable, agile organization and development structure based on the Scrum framework and the medical device standard ISO 13485 and established it on all levels of the company.

  • 6 months, Apr 2019 - Sep 2019

    Head of Product


    During Curalie's growth phase, I built-up the product department that managed the agile development of the Curalie DTx-platform based on iOS, Android and web technology. As a product advocate, I represented the Curalie platform to internal and external stakeholders such as the management board, investors or strategic partners.

  • 1 year and 8 months, Aug 2017 - Mar 2019

    Senior Product Manager


    I joined Curalie when it was founded as a spin-off of the Fresenius Group. Starting from scratch, I managed the innovation and concept phase, identified strategic opportunities, built prototypes, tested their viability and launched MVPs to market. I also took care of the general development of the start-up, such as the IT infrastructure or the corporate identity.

  • 1 year and 1 month, Oct 2015 - Oct 2016

    Product Manager

    Gotthardt Healthgroup AG

    As a member of the initial start-up team, I built an automated pre-screening plug-in for doctor information systems that reliably detects suitable patients for phase II/III trials and enables workflow-integrated doctoral reviews. Moreover, I was interim product lead for the adherence app mediteo.

  • 10 years and 6 months, Jul 2005 - Dec 2015


    Eloquent Media

    In 2005 I founded the full-service marketing agency Eloquent Media and successfully ran it for more than 10 years. During this time I have supported numerous companies in their digital projects, especially in the realization of responsive websites and web apps.

  • 1 year, Oct 2014 - Sep 2015

    Product Manager


    For Shop Apotheke Europe, I launched an online shop for connected health devices. In several lean experiments, I evaluated customers' willingness to share activity and lifestyle data in order to receive rewards. This was the foundation for SAE's RedPoints-Healthy Life app.

  • 6 months, Sep 2013 - Feb 2014



    At smartpatient, I set up and optimized the marketing for the adherence app MyTherapy. Using a performance marketing funnel I have created, I was able to conduct several lean experiments to evaluate target groups, the product-market fit and different growth channels.

  • 4 months, Apr 2013 - Jul 2013

    Research Assistant

    Hochschule Flensburg

    Parallel to my eHealth master's studies, I assisted Prof. Dr. Roland Trill in brand building and digital marketing activities for the Institute for eHealth and Management in Healthcare as well as for the eHealth master program.

  • 6 months, Sep 2009 - Feb 2010


    Klinikum Bielefeld

    During my practical semester at Klinikum Bielefeld, I supported the central quality management department in conducting internal audits to maintain the DIN EN ISO 9001:2008 certificate. Moreover, I developed a VBA-based complaint management tool.

  • 1 year and 3 months, Aug 2007 - Oct 2008

    Volunteer Paramedic


Educational background for Tobias Grawinkel

  • 9 months, Aug 2021 - Apr 2022

    Systemic Trainer (ECA)

    Coaching Akademie Berlin

  • 8 months, May 2021 - Dec 2021

    Systemic Personal & Business Coach (ECA)

    Coaching Akademie Berlin

  • 3 months, May 2019 - Jul 2019

    Leadership Essentials Program

    IMD Business School

  • 2 years and 7 months, Sep 2012 - Mar 2015


    Flensburg University of Applied Sciences

  • 3 years and 1 month, Oct 2008 - Oct 2011

    Health Management

    FHM Bielefeld University of Applied Sciences


  • German

    First language

  • English


  • French




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