Tobias Karzel
Angestellt, Product Manager Mobility & Electronics, Henkel AG & Co. KGaA
Düsseldorf, Deutschland
Werdegang
Berufserfahrung von Tobias Karzel
Bis heute 2 Jahre und 9 Monate, seit Okt. 2021
Product Manager Mobility & Electronics
Henkel AG & Co. KGaA
Produktmanager Volvo 60er Serie - S60, V60 & XC60 • Long-term product and volume planning • Product pricing of future and lifecycle products • Vehicle launch management • Development of special products and activities • Product communication (dealer/ customer) and sales material development and maintenance • Dealer new car training
7 Monate, Jan. 2015 - Juli 2015
Product Marketing Bentley Continental & Flying Spur
Bentley Motors Ltd.
Product Marketing Bentley Model Line: Continental GT & Flying Spur - Formed regional offer structure for Continental range • Developed differentiation strategy for Continental range • Devised a new derivative on basis of the Continental GT • Created strategic positioning documents • Analysed competitive market for Continental and Flying Spur range • Planned and executed Immersion Day for Bentley Bentayga • Managed motor show plan for BY EXP10 Speed 6 Concept Car
Product Marketing Volkswagen Passat USA & China • Established strategic positioning documents for US and China market • Developed product essentials and international offer structure • Prepared decision documents in support of professional and board meetings • Assembled extensive market-, customer- and competitor analysis • Interpreted volumes and uptakes for product positioning
7 Monate, Sep. 2013 - März 2014
Abteilungsleiter Marketing - Head of Marketing
Bremergy Racing
• Created all-new Corporate Identity and Corporate Design • Orchestrated overall design switch • Increased brand awareness by corresponding via social media and newsletter
2 Jahre, Okt. 2011 - Sep. 2013
Chassis Development - Steering System
Bremergy Racing
• Developed steering geometry and steering system for the BreMo 13/14 racing car
2 Monate, Sep. 2010 - Okt. 2010
Eickworth Modellbau
Eickworth Modellbau
Ausbildung von Tobias Karzel
3 Jahre und 6 Monate, Okt. 2010 - März 2014
Wirtschaftsingenieurwesen
Universität Bremen
International Entrepreneurship, Marketing and Management
Sprachen
Deutsch
Muttersprache
Polnisch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen