Tobias Karzel
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Tobias Karzel
- Current 4 years and 8 months, since Oct 2021Henkel AG & Co. KGaA
Product Manager Mobility & Electronics
Produktmanager Volvo 60er Serie - S60, V60 & XC60 • Long-term product and volume planning • Product pricing of future and lifecycle products • Vehicle launch management • Development of special products and activities • Product communication (dealer/ customer) and sales material development and maintenance • Dealer new car training
- 7 months, Jan 2015 - Jul 2015
Product Marketing Bentley Continental & Flying Spur
Bentley Motors Ltd.
Product Marketing Bentley Model Line: Continental GT & Flying Spur - Formed regional offer structure for Continental range • Developed differentiation strategy for Continental range • Devised a new derivative on basis of the Continental GT • Created strategic positioning documents • Analysed competitive market for Continental and Flying Spur range • Planned and executed Immersion Day for Bentley Bentayga • Managed motor show plan for BY EXP10 Speed 6 Concept Car
Product Marketing Volkswagen Passat USA & China • Established strategic positioning documents for US and China market • Developed product essentials and international offer structure • Prepared decision documents in support of professional and board meetings • Assembled extensive market-, customer- and competitor analysis • Interpreted volumes and uptakes for product positioning
- 7 months, Sep 2013 - Mar 2014
Abteilungsleiter Marketing - Head of Marketing
Bremergy Racing
• Created all-new Corporate Identity and Corporate Design • Orchestrated overall design switch • Increased brand awareness by corresponding via social media and newsletter
- 2 years, Oct 2011 - Sep 2013
Chassis Development - Steering System
Bremergy Racing
• Developed steering geometry and steering system for the BreMo 13/14 racing car
- 2 months, Sep 2010 - Oct 2010
Eickworth Modellbau
Eickworth Modellbau
Ausbildung von Tobias Karzel
- 3 years and 6 months, Oct 2010 - Mar 2014
Wirtschaftsingenieurwesen
Universität Bremen
International Entrepreneurship, Marketing and Management
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
Polish
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
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