Tobias Röver

Business lead and responsible for the development of the local business management strategy for the sales & marketing workloads of Dynamics 365 (CRM). Partner with cross-group stakeholders to interpret market opportunity and risk and build appropriate Go-To-Market plans (GTM).

Responsible for B2B/B2C social media outreach for Microsoft Germany - Driving employee advocacy and social selling program to ensure a cohesive outreach across owned, earned and paid mediums - Manage team of community managers and operations managers as functional lead - Data driven content planning, development and distribution – integration into marketing automation workflow - Analyzing Social Listening Data to generate Customer Insights -Speaker on conferences e.g. AllFacebook Conference

B2C social media & digital marketing: • Influencer marketing • Performance and Paid Media marketing campaigns • ongoing reporting on relevant metrics & alignment with business groups Speaker on digital & social media conferences e.g. AllFacebook Conference, Rock the blog, W&V etc.