Tom L. Weller

Analyzed supra-regional trends, conducted consumer research and followed customer demands as project leader of global FMCG innovation projects to enhance the potential in new product development. In addition, was promoted to the Marketing Operations Team by the departmental Director based on expertise of the brand community to develop the company's very first strategy based on brand lovers.

Founded a successful enterprise for a niche market. This included all aspects of new business development. Put theory into practice by selling rare spirits globally through E-Commerce; from research and brainstorming to a business plan. Established company and created an online shop. Analyzed and overcame obstacles toward continuous optimization. Communicated with international clients and undertook business trips. Financially managed and led it successfully over the years.

Started as a waiter but was promoted to the position of team leader to manage events, optimize processes and ensure the execution of services.

The aim of this programme is to teach students how to manage a firm's innovation activities, to help turn ideas into profitable new processes, products, services and business models.

Semester Abroad with relevant coursework in Leadership Project, Macroeconomics & International Trade, Global Business-to-Business Sales Negotiations, International Selling and Public Relations.

Specialization in General Management with relevant coursework in Consumer Behavior, Innovation & New Business Ventures, International Finance and Business Strategy. Bachelor Thesis on "An Organization's Future Competitive Advantage: Analyzing Absolut Vodka's Brand Community".

Abitur (German high-school leaving certificate) with a focus on Business Economics. Key courses included Business Administration, Advanced Mathematics and Economics.