Tom Gufler

Tom Gufler (Dipl. Wirt-Informatiker) ist Digital Growth Partner, Webdesigner und Foto/Videograf in München. Er unterstützt Praxen, beratende Berufe, lokale Unternehmen und Gründer dabei, ihre Kompetenz online sichtbar zu machen und passende Kundenanfragen zu gewinnen. Sein Trust Growth System verbindet professionelles Webdesign / Onlineshops und lokale Suchmaschinenoptimierung (SEO / GEO) mit einem optimierten Google-Unternehmensprofil Sein Leitgedanke: Kompetenz verdient sichtbares Vertrauen.

Inbound Marketing Strategie für digitale Sichtbarkeit & Neukundengewinnung mit #Hubspot:

Led the end-to-end design and implementation of a strategic consent framework enabling personalized, data-driven customer communication across digital channels. • Defined project scope, conducted requirements analysis (epics), sprint planning, and BPM documentation • Developed the conceptual architecture for need-based customer communication integrating CRM and CDP systems • Managed project execution including milestone planning, budget control, executive presentations, and stakeholder management

Led the end-to-end design and implementation of a strategic consent framework enabling personalized, data-driven customer communication across digital channels. • Defined project scope, conducted requirements analysis (epics), sprint planning, and BPM documentation • Developed the conceptual architecture for need-based customer communication integrating CRM and CDP systems • Managed project execution including milestone planning, budget control, executive presentations, and stakeholder management

Led the conceptualization and IT implementation of inbound B2C campaigns, including full BPM process documentation and cross-functional coordination. • Designed and implemented end-to-end customer journeys using MS Dynamics 365 / CRM (forms, landing pages, campaign logic) • Delivered multiple whitepapers and educational guides in collaboration with cross-departmental teams • Managed project controlling, process documentation, testing, and stakeholder training/coaching

Led the end-to-end selection, implementation, and rollout of a Digital Asset Management (DAM) system across national and international stakeholders. • Defined project scope, conducted requirements analysis, and structured milestone planning • Performed market analysis (longlist/shortlist), SWOT evaluation, and system selection • Led core team workshops covering use cases, prioritization, demos, and BPM documentation • Negotiated features and pricing, managed vendor reporting, and ensured budget alignment

Interim Marketing Manager, E2E Conversion- & Prozessoptimierung, Signifikante Steigerung Leadvolumen & Leadqualität bei gleichzeitiger Kostenreduktion der CPL und CPA. Youtube Marketing

Interim Teamleitung, E2E Conversion- & Prozessoptimierung, Signifikante Steigerung Leadvolumen & Leadqualität bei gleichzeitiger Kostenreduktion der CPL und CPA

Portfolio- & Delivery-Management für 2nd Brands wie FONIC, TürkTelekom, Kabel-Deutschland, Schlecker, Netzclub,...)

Wirtschaft