Tomasz 'Tomek' Gorzycki

Strategic guidance and responsibility for marketing management and support for sales management. Preparation of promotions, re-launches of products. Coordinated marketing strategy for all detergent brands of Henkel company in Serbia, Kosovo, Montenegro and Macedonia. Managed the Profit and Loss

Created and coordinated brand strategy for a product in the Heavy Duty Laundry Detergents category in markets of Central Eastern Europe: Poland, Czech Republic, Slovakia, Hungary, Slovenia, Lithuania, Latvia, Estonia, Croatia, Serbia, Bulgaria, Romania, Ukraine and Russia§ Developed new products for

Created and executed brand strategy for Hand Dishwashing Liquids category, Automatic Dishwashing category and Window cleaning category Increased sales of Hand Dishwashing product by +150% versus past year (2004 vs. 2003) Increased sales of Automatic Dishwashing product by +40% versus past year (

Prepared and executed new product launches Managed successfully the fruit yogurt, plain yogurt, kefir and cream categories in Danone’s portfolio. SAP specialist in the Marketing Department Responsible for researching target markets Managed the budget of brands Created analytical reports an

general management, strategy

Socrates scholarship