Tonghoin Pech

I am working in a bicycle retail, Zweirad Center Stadler in Berlin, Germany. By taking part in customer and maintainnain service, I am keen to learn and investigate the consumption pattern in the German market. Holding an MBA certificate from the University of Leipzig, Germany, I am interested in marketing research and bicycle innovation and development. I focus in particular on folding and trekking bikes for instance Koga, KTM, and Brompton, which are originally from the Netherlands, Austria and the UK. Furthermore, I am keen to learn more about urban mobility, especially cargo bike, and conducting an initiative research on potential of cargo bike development in urban areas. Additionally, I am a folding bike collector, in particular, German folding bike after second world war. My research hobby aims at contributing to German cycling development policy and infrastructure in the modern era toward Sustainable Development Goals.