Toni Caparrós i Saragossà

Due to the greater relevance in Brand image that the company has decided to carry out, I assumed all the Marketing responsibilities for the Group (10 countries). Actually, I am in the process of developing a new corporate communication policy which significantly improve the Company's online reputation, through several activities and campaigns based on different 2.0 platforms, SMO, SEO and SEM.

I design and implement the comercial policy for Spain and Portugal along with the Business Manager. • Inventory management • Pricing Policy • Fixing and tracking the commercial budget • Control orders I co-manage a team of 40 people and I'm supervised by the Commercial Director.

I was involved in this social project, supporting different areas, but primary in 2.0 com's. We ended with a huge success, involving 257000 people with just a budget of 80.000€. We achieved TT on twitter on the final day of the campaign, being realized only in Barcelona (1’5M population). We also got quite important attraction from media and relevant political personalities and celebrities.

In collaboration with the Barcelona Institute of International Studies (IBEI)

Specialized in international trade