Tonisha Robinson

Creation/implementation of internal communications strategy Concept development/management of bespoke events and initiatives Concept/design development / implementation of internal website for risk management center and other micro-sites Management of Risk’s employee rewards & recognition program Writer/editor for communications material including content for the Risk intranet, articles and features for internal magazines and newsletters and communications plans for senior management

International Communications Specialist with ten years experience developing & implementing strategic communications plans, marketing and media relations campaigns, culture change management and project management. Published writer & editor: speeches, op-eds,feature articles, profiles, strategic communications plans, campaigns, reports etc.

• Researcher, writer and editor of annual corporate brochure FAO @ Work for global distribution • Writer/editor for internal communications newsletter FAO In Touch, featuring news stories on new initiatives and business ventures, articles on critical issues affecting staff, and features on staff roles and functions. • Provided strategic advice for external communications campaigns such as the 1billion hungry campaign www.1billionhungry.org.

•Project & event management, campaign development & execution,strategic communications planning for global companies i.e. eBay, Xerox, Palm, Johnson & Johnson •Concept development, planning & execution of high-profile events, marketing & media relations campaigns •Established/increased clients' brand recognition, site traffic, visibility & sales through media relations •Developed/managed media relations & branding campaigns •Writer/editor for all forms of press materials •New business development

•Strategic planning & implementation of national health public awareness campaigns •Project management, event management, strategic communications planning & development / management of media/public relations campaigns for high profile clients •Writing / editing of all forms of press materials •Increased brand awareness through media relations efforts •Created strategic business partnerships for clients •New business development

•Contracted to various organizations, i.e. Toronto Harbourfront Centre, Victoria Lord Public Relations, Pennant Media Group, HKC Marketing •Assisted in development, planning & implementation of arts and entertainment events; managed client relations, drafted press and publicity materials, successfully generated media coverage in national and community media, organized interviews and profiles and increased ticket sales for high profile events

•Assisted in development of culture change communications strategy •Managed and executed media / special events •Produced / wrote / edited internal corporate newsletter, as well as all other corporate material such as press releases and speeches for C-level executives •Assisted in development of marketing and advertising material

•Planned & managed media/special events i.e. Annual Carreras Sports Foundation Awards Ceremony ; Annual Globe Insurance Company/Royal Jamaica Yacht Club Fishing Tournament; and Jamaica Foundation for Cardiac Disease “Golfing for Hearts” Tournament, both charity events •Produced and wrote features for quarterly internal magazine for British American Tobacco •Wrote editorials, features, press releases, speeches and arranged publicity for C-level executives

• Writer / editor of press materials • Assisted in coordination of special events • Assisted in development and execution of media relations campaigns