Toshiaki Takeuchi

My responsibility is to work with our key distribution channel partner in Japan to develop consensus on local marketing initiatives, prioritize action plans and drive the execution of the action plans in alignment with corporate strategy and local marke

Founded a new business unit and launched Japan’s first mobile music recognition service for Vodafone and KDDI in partnership with MTV and Yamaha based on technology licensed from Shazam Entertainment Limited, and built Japan's largest fingerprint-based music database.

My responsibility was to source new products to distribute in Japan for media production industry. Implemented strategic planning, product sourcing, contract negotiation, software localization, product launches and e-commerce project management.

Sony's hardware business faced competition from software, I developed and recommended to senior management a set of corporate policies and business guidelines to define the software business model for Sony, which would introduce sweeping changes to the organizational structure.

Marketing Management for Technology Intensive Enterprises

Theatre

English Theatre