Tricia Tricia

• Manage, enforce, and act as brand custodian for the brand in APAC • Collaborate and contribute in production stages (whiteboarding/wireframes/sketches, process flows, review working prototype, production quality) • Partner with regional agencies/vendors to ensure brand consistency • Partner with SEM/Web Analytics team in Australia to optimize google display ads/landing pages • Manage a design contractor based in Sydney • Lead, communicate and prioritize own creative project schedules

• Execute all visual design stages across various projects (digital and print) for regional campaigns and events • Collaborate with the US event team when partly involved in the company’s largest annual event in San Francisco (Dreamforce) and APAC on tour • Produce technically accurate files for prints and overlook each colour proof to ensure the quality • Initiate “Creative Innovation Centre”, a project to generate a new digital ideas to be implemented in APAC marketing

• Execute various mobile apps user interface/visual design and website storyboards. Local clients include Sentosa, Singapore Business Federation, National Environment Agency, Ministry of Education • Create designs that adhere to within particular style guides • Attend several client meeting to understand the project brief and providing input when necessary • Develop visual presentation slides for project pitching purpose

• Develop below-the-line print creatives for clients eg: Nestlé, JTC Corporation, Fusionopolis, Singapore General Hospital, Jaeger-Lecoultre, Steelcase from visual presentation (for project pitching), artwork development to FA • Assist in the company branding eg: website user interface as well as corporate identity design development • Execute the activation campaign design adaptation (event signages) for 2010 Singapore Grand Prix F1 • Oversee the print production output

• Execute print materials including brochures, logo designs, stationeries, table menus for various clients such as Ayara Hilltops, Thailand, RSP Architect, and Spa Sereniti • Support design production under tight timeline constraints (within the small team) • Contribute ideas during conceptual brainstorming sessions

• Design various promotional and advertising projects which requires illustrations, photo manipulation, packaging, participate photo shoots session with the creative director • Execute print brand collaterals for clients such as Singapore Post, Singapore Philatelic Museum, Hanok Korean Restaurant, and newly innovative pillow product by Epic Systronics, Pte Ltd: Soothe Chill, Robots@Arrow, Singapore Science Centre

Graphic Communication

Visual Communication