Ulla Fetscher

Strategic and operational responsibility of various brands, vision, objective and strategy development, definition and implementation of assortment goals and 4-P strategies (pricing, communication, promotions, distribution) in collaboration with the Sales department, development of innovative product and packaging concepts and 360° Marketing support in order to exploit market opportunities, budget responsibility, Online Manager for Lindt Switzerland, leading 3 employees

Elaboration of product launches, development and implementation of a Rolling Promotion concept, co-management of several brands (incl. various analyses) and consumer promotions, concept and implementation of a new retail shop in shop solution with organisation of the daily business (incl. personnel leadership), coordination and implementation of a new merchandising concept

Co-management in the organising comittee for the Roger Federer Day 2011, participation in numerous new product, packaging and POS developments and the support thereof (e.g. an online banner campaign, print ads, etc.), market and demand analyses, launch trackings and internal Sales Analyses

Schreiben der Masterarbeit im Bereich "Fettreif in Schokolade", Einblick in die Produktentwicklung und ins Marketing

Praktikum in der Qualitätssicherung mit Einblick in verschiedene Bereiche der F&E-Abteilung und des Marketings

Erfassen und Auswerten von Interviews in Fokusgruppen

Verfahrenstechnik, Wirtschaft, Biotechnologie