Ulrich Sickelmann

Responsible for driving the Switchcraft sales and marketing activities in Europe with the key roles of growing the sales revenue, building strategic alliances, coordinating the marketing activities, growing and support the engineering team in developing the future smart grid and smart metering products and solutions of the Switchcraft group

Sales to Service Provider and Carrier in Central and Eastern Europe

Sales to incumbent and 2nd tier Service Provider and Sales in Central and Eastern Europe. Responsibility for building up and leading the Avici sales team and grow the sales revenue in the CEE region. Developed sales channel like for instance Nortel Networks and Alcatel for the Avici Core IP product line in CEE region.Grew Avici IP branding in the CEE market place Won new strategic accounts for Avici Systems.e.g. Türk Telekom in Turkey and SURFnet in the Netherlands

Sales and Business Development to and for Carrier and Sevice Provider in CentralEurope.Responsibility to build up and lead a sales organization (Senior Manager and Manager). Recruiting and selection of new personnel. Negotiations in German and English for contracts, settlements and mediation. Active participation in business plan creation, due dilligence and financing. Developed sales channel for Lucent´s IPServices market. Won new strategic new strategic contract with a German DSL customer.

Sales to Service Provider, Carrier, Channel, and Enterprise customers in Central & Southern Europe Achievements (Revenue, Margin and Ebit Targets) partly over 200%. successful building up of sales teams for the Next Generation Carrier and ISP market. Delivered business model and strategy how to successfully address the growing Internet Service Provider market. Created strategic& business relationships with the “New Entrants” in the Carrier and Service Provider market based on the Nortel Networks.

Market Development and Product introduction of the high router product line to the Service provider market in Central Europe.

Presales Support for all types of communication products like for  Instance Muxes, Modems, X.25 switches and also the first upcoming LAN products  Training for customers, sales, and service  Launching of new products

Development of a bonded system between merchandise planning control system and the corresponding cash register with the main responsibility of delivering the intercommunication protocol software integration

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