Ulrike Koehler

Business, Strategy & Team leader in Northern Europe, Benelux, Germany-Austria-Switzerland and Central Europe (incl. East) over the course of 8years. Please see more details in below sections.

Leading Business in 9 countries. Consolidation & Centralisation of East and West Marketplaces – all centrally lead from NIKE CENTRAL HQ in Berlin. Integrated Marketplace Team consists of 1.900 employees. Job responsibilities include P&L Responsibility Strategy to Implementation Sales – Brand – Operations – Finance – HR Functions – Leadership Integrated Marketplace Management (across Mono and Multibrand, Digital) Centralisation of 9 countries into new, centrally led organization Strategic Network

Leading business & teams in 6 countries (Nordics and Benelux) from centralized Northern European headquarter (in specific: Sweden, Denmark, Finland, Norway, Netherlands, Belgium and Netherlands ) Marketplace team consists of 600 people P&L responsibility Strategy to Implementation Business - Brand - Team Leadership Integrated Marketplace Management (wholesale, retail, digital) Centralisation of 6 countries into new, centrally led organisation

Leader of Running Category, Consumer, Brand Business, Product in territory Consumer expert Product & Merchandising expert Developing & Implementing an integrated Marketplace model for the category Strategy Development – To Implementation Create & Establish strategic community Network

Leading European performance apparel strategy and European apparel product creation for all sports categories – such as running, training, basketball, tennis, fitness, outdoor, swim, indoor, cycling – including athletes promo like Tour de France, ice-skating and rugby gear. Responsible for Design, Development, Merchandising of European products as well as coordination with Global product engine. P&L responsibility. Team consist of 60 People.

Setting apparel strategic direction and create & implement apparel strategic planning in UK, Germany, Northern Europe, Southern Europe. Creating and establishing a European apparel Go-to-market process. 8 country Apparel Business Directors as direct dual reports.

Product and business responsibility on apparel business for Germany (product process, product go to market). Sales responsibility on entire apparel business in Germany (planning, account directive, results)

Development and implementation of European brand and marketing campaigns in Europe. Product creation European apparel and launch of apparel silo in European Marketplace and Japan

Assistant European Marketing and Communication Managers media placement, PR, print, sales tools, POP material, trade fairs, sports marketing contracts and event, regional promotion events

University diploma, bachelor of science and Staatsexamen 1+2 (state examination 1 and 2)