Ulrike Webering

Working with agencies and businesses on their communications projects; supporting business plan and sales strategy developments; consulting on and creating of concepts and strategies for internal and external communications channels (from print to digital); creating and executing of ATL and BTL campaigns and events; adaptation (incl. translation) of communications materials

Responsible for all internal communication activities (strategy, concepts, events, newsletters and online) across the organisation in Europe; provide input into the communications plan to align with the companys’ strategy and goals; create communication guideline policies (tools and templates)

Responsible for the successful launch of new visitor attractions of different brands throughout Europe. For each new attraction, sole responsibility for developing strategic marketing plan, budgeting, communications activities (advertising, PR, branding & design), planning and implementing promotion and direct marketing campaigns; overseeing the market research prior and post openings.

Solely responsible for initiating all communications activities across this new founded company (logo and branding, website and all print materials, tools and templates).

Marketing