Umananda Mukherjee

• Creating, implementing and overseeing communications programs that effectively describe and promote the organization and its products • Monitoring and managing social media tools, trends and applications to maximize brand awareness. • Managing and optimizing the external website for increased search engine and user visibility.

Content Management: • Content management for the organization’s e-commerce based website, partner sites & blog. • Editor-in-Chief for digital marketing newsletters & landing pages. Corporate Communication: • Developed and implemented internal communications programs in close coordination with HR & senior leadership for elevating employee engagement levels and maintain brand loyalty. • Developed various talking points and presentations of communication programs & coordinate with all internal groups.

• Produced web content focusing on search engine optimization (SEO) best practices. • Developed and edited product descriptions for online classified ads. • Managed a team of Content Developers & Proofreaders. • Drafted and disseminated Newsletters and Press Releases for the latest happening in the website. • Carried out link building campaigns for effective organic and inorganic traffic to website. • Wrote captions for website banners and posters.

• Carried out hardcore proofreading and editing of Yellow Pages advertisements for grammatical and style errors and also judging the ads for creativity. • Developed textual content for Yellow Pages advertisements. • Drafted textual content for banners and posters and worked closely with graphic designers in getting the perfect graphic for the message intended. • Drafted and published organizational news and company-wide messages on Intranet under the guidance of the Communications manager.

Public Relations, Corporate Branding, Print and Electronic Media, Mass Communication Tools

Introduction to Political Theory, Comparative Governemnt and Politics, Government and Politics in India