Urs Frei

Advisory+Communications+Sports Mgmt.

NPO Engagement

Representing 140'000 pilots in 19 European member states.

Corporate Relations Management for HEINEKEN Switzerland AG (Brands: i.e. Heineken, Eichhof, Calanda, Haldengut, Ittinger, Ziegelhof, Desperados) External: Media Spokesperson, Public Affairs, Branding, Visitor Services, Tools&Channels Internal: Internal Relations Management, Tools&Channels

Projects and mandates: - Communicatiions concept for nationwide Swiss sports organization - Head of Communications and Marketing a.i. at OC OERLIKON BALZERS - Senior Consultant and Head of Corporate Films a.i. at CONDOR FILMS - Profit & loss responsibility for Swiss SME department - Business development for Swiss SME - Market entry projects for financial services companies (i.e. Bank Vontobel) - Top sports athlete consulting - Lecturing

Head of Corporate Communications - Leadership: Corp. comms teams (5 persons) and coordination of international, decentralized communications/marcom teams (>20 persons). - International set-up: Building-up communications in China. - External communications: Prim. media spokesperson (incl. crisis comms), group social media strategy - IR: Close coordination with investor relations. - Internal comms: Editor global internal newspaper (“GLOBE”), maintenance corporate intranet. - Consulting: CEO, BoD.

Director Director Comms Europe, Africa (incl. Marketing) Member of Regional Management. Energy business, € 1,8 bn. regional sales. - Building-up and leading an international, decentralized communications team of 20+ persons. - Implementation of state-of-the-art communications tools and processes. - Strategic topic/agenda setting and controlling, yearly planning process, monthly comms controlling for internal/external communications/marketing/sponsoring.

Head of Internal Communications for the Adecco Group, Zurich 33’000 colleagues worldwide, listed, 100 internal communication colleagues. - Building-up an internal communications section for the Adecco Group: Grouping global key communicators, initiating and editing new communication tools. Major improvement in flow and quality of information. Definition of internal campaigns. - Building a new Global Intranet for knowledge exchange within Adecco.

- Head of Corp. Communications New Bank of Argovie NAB, Aarau (Credit Suisse Group) - Corporate Communications/New Media Manager Basler Zeitung Medien, Basel - Journalist for print/radio/tv (i.e. Swiss Public TV and Radio „Weltwoche“) - Documentary filmmaker for 3Sat and Swiss TV (i.e. „Schweizer Hanf“) - Producer and Head of Swisscom Audio-visual Productions, Berne - Producer Corporate Films (i.e. for CONDOR Films).