Tatiana Altmann

ist offen für Projekte. 🔎

Angestellt, Content Planner | Go-To-Market Comms | Amway ESAN, Amway GmbH

Maisach, Germany

About me

I'm an experienced marketing professional and content expert, with proven strategic communication planning and execution across various international markets. Specializing in content strategy, team leadership, and process optimization, I have a track record of enhancing organizational communication and driving business growth through innovative and targeted content initiatives. I'm very passionate about great content and highly motivated people to create it with me. And after 19 years of experience in marketing, I'm still curious, resilient, assertive and ready to support wherever needed. What motivates me? Challenges, good corporate culture and team spirit. What else is in it for your company? Professionalism, sound judgment and business acumen, creative thinking and strategic planning, international experience, proactive and hands-on mentality. Last but not least, several years of experience in working with and leading international teams.

Skills

creativity
international project management
Content Strategy
sehr gutes Projektmanagement
Online und Offline Marketing
neue Ideen
Direktmarketing
Integrierte Kommunikation über alle Kanäle
internationales Projektmanagement
very good project management skills
new ideas
direct marketing
integrated communication
marketing concepts
Marketingkonzepte
Kampagnenmanagement
team lead
Team leadership
Redaktion
Planung
Campaign Management
Internet Marketing
SEO
CMS
Marketing
Content
Changemanagement
Newsletter
Management
Marketingstrategie
Contentmanagement
Plattform
Video
Marketing management
E-Mail Marketing
Online-Kommunikation
Digital Content Creation
Kreativität
Teamfähigkeit
Engagement
Zuverlässigkeit
internationale Erfahrung
Flexibilität
flexibility
Organisationstalent
Führung
Effizienz
Führungserfahrung
Interkulturelle Kompetenz
Technisches Verständnis
Belastbarkeit
Analytisches Denken
Zielstrebigkeit
innovativ
Sprachgefühl
Unternehmerisches Denken
Motivation
Content-Marketing

Timeline

Professional experience for Tatiana Altmann

  • Current 1 year and 9 months, since Sep 2022

    Content Planner | Go-To-Market Comms | Amway ESAN

    Amway GmbH

    Editorial planning and distribution for various distribution channels, reducing the amount of push communication by implementing a unified newsletter beneath one week and facilitated a cross-functional Editorial Board. Coordinated with the Head of Communications to set creative directions and themes aligning with overall marketing strategies Co-developed and deployed a workflow tool, enhancing cross-team efficiency and improving content version control. Provided trainings

  • 4 months, Sep 2022 - Dec 2022

    Interim Marketing transition Lead for Communications Europe, South Africa & ANZ

    Amway GmbH

    Guiding key initiatives for the new One Market organization. Collaborated with CDMO and leadership to define and implement new operational processes. Led change management efforts, delivering comprehensive training on new procedures enhancing departmental functions. Refined collaboration tools, facilitating better integration across departments and digital transformation. Managed the GTM Comms department’s budget and optimized agency strategies with the Procurement team.

  • 1 year and 2 months, Oct 2021 - Nov 2022

    Communication Projects Manager - Sales , Europe & Southern Africa

    Amway GmbH

    Led the Sales Communications department, managing and developing staff and training key talents. Designed and executed strategic communication plans for all sales topics, optimizing content through KPI analysis and continuous improvements. Cooperated with the EXEC, Strategic Comms and Sales teams, ensuring an integrated communication planning with all strategic changes planned. Drove process enhancements and operational efficiencies for the department. Vendor relationship- and contract negotiations.

  • 1 year and 3 months, Aug 2020 - Oct 2021

    Interim Sales Comms - Marketing Communications Europe and South Africa

    Amway GmbH
  • 8 years and 5 months, Nov 2012 - Mar 2021

    Chief Editor Amagram Europe & South Africa

    Amway GmbH

    Content strategy & planning, editing and delivery of the multi-channel business-lifestyle publication, Amagram print and online magazines for up to 29 markets. Continuous project measurement to make needed improvements and strategy changes. Plan an integrated communication with other channels. Manage the agencies relationship and contracts negotiations, incl. budget planning, reporting and cost cutting initiatives. Train all relevant departments on the new Strategy on processes, governance and tools.

  • 2 years and 1 month, Jul 2017 - Jul 2019

    Content strategy Project Manager & COVID-19 Crisis Chief Editor

    Amway GmbH

    Co-developed and managed the Content Strategy for Amway Europe & South Africa, establishing the framework to differentiate the company from competitors and create targeted content for audiences along the customer journeys. Setting the base for optimizing content creation, processes, governance, tools, and measurement to eliminate silos. Part of the COVID-19-Communication-response team. Setting up, project managing and executing a solution-oriented, weekly crisis communication within 2 weeks for 29 markets.

  • 1 year and 8 months, Mar 2011 - Oct 2012

    Amagram Managing Editor

    Amway GmbH
  • 11 months, Apr 2010 - Feb 2011

    Communications Coordinator für Frankreich

    AMWAY GmbH
  • 4 years and 7 months, Mar 2005 - Sep 2009

    Project Manager

    Pepper GmbH

    As a Project Manager I : - have excellent organisational skills - manages independently projects/campaigns/activities from start to finish. - am owning profitability and quality. - am expected to be involved in the anaysis and planning of project/campaign work (with consultants/planning departments) - have solid client facing skills and excellent communication abilities - deliver a good service and pay attention to detail - am competent with creativity

  • Praktikantin HR marketing

    BOSCH SAS

  • Praktikantin Unternehmenskommunikation

    Henkel KGaA

Educational background for Tatiana Altmann

  • 2 years, Sep 1998 - Aug 2000

    PRE-DEGREE AND ADVANCED STUDIES IN GERMAN LANGUAGE AND LITERATURE

    Université d'Aix-Marseille, Universität in Bonn, Universität Freiburg

Languages

  • German

    Fluent

  • English

    Fluent

  • French

    First language

Interests

Lesen
Reisen
Fitness
andere Kulturen kennen lernen
Sport
Musik
Natur
Freude am Umgang mit Menschen
Tanzen

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