Usama Iftikhar

Implement marketing technology integrations, conversion tracking systems, and data-driven advertising strategies for lead generation and service-based businesses. Responsible for analytics setup, CRO insights, performance analysis, and campaign optimisation using GA4, GTM, and marketing automation tools. Key Responsibilities - Designed and implemented conversion tracking architecture using Google Tag Manager and GA4 - Integrated CRM and sales data with analytics platforms for accurate attribution and rep

Led Marketing Technology Implementation & Performance Marketing optimisation for lead generation campaigns. - Implemented enhanced conversion tracking architecture - Built offline conversion tracking workflows - Integrated GA4, GTM, Microsoft Clarity, and Zapier automation - Supported the development team to improve the landing page user experience and conversion performance - Implemented data-driven audience targeting and geo-segmentation Results: Conversion rate increased by 95% Cost per conversion

Performance marketing and marketing technology implementation services for international clients. Key Activities - Google Ads campaign setup, management, and optimisation - Conversion tracking implementation using GTM and GA4 - Marketing automation integrations and workflow setup - Lead generation campaign optimisation - Marketing analytics and performance reporting

Responsible for performance marketing strategy, conversion tracking architecture, and marketing technology integrations for international client campaigns. Key Responsibilities: - Implemented advanced conversion tracking architecture using GTM and GA4 - Built automation workflows with Zapier for offline conversion tracking and CRM integrations - Managed and optimised Google Ads campaigns across multiple industries - Conducted funnel analysis and data-driven targeting to improve lead generation performan