Ute Kablitz

Consulted brand teams in their strategic and operational decision making; brand and market analysis with regular market reports and ad-hoc data analysis; designed and led global primary market research studies; identified business challenges and led implementation of insight generation workshops; developed and implemented market research plans to support product lifecycle management; supported Strategic Forecasting and Global Brand Plan process for different brands

Product launch of an insulin pump across 13 EMEA markets; provided comprehensive product trainings to all distributors (train-the-trainer session); launched Animas website and iPad App in 6 languages; Copy Clearance Process of marketing materials for 13 different markets; Contact person for Animas EMEA distributor markets; intensively supported marketing initiatives for the Netherlands; organized Animas presence including booth, materials and symposia

Fully supported pre-marketing activities of a pipeline product; coordinated communication/collaboration of the cross-functional global brand team; developed and implemented opinion leader management tool (pilot project)

Coordinated global marketing activities for regions Latin America & Asia; managed product presence on congresses; organized internal and external meetings; controlled budget (planning, phasing); led re-launch of internet website

Various 3-months internships in the following departments: Logistic, Market Research (in China and Germany), Corporate Communication, HR. Bachelor-Thesis "Managing Cultural Integration and Cultrual Change Processes in Mergers and Acquisitions"

Chinesisch (Mandarin) Schrift und Konversation Business Chinese

Marketing und Finanzierung