VALERIA QUEZADA ZAVALA

• Managed and optimized a portfolio of 4 vendor accounts across EU markets, focusing on pricing, assortment, promotional strategy and retail media to maximize profitability and visibility. • Collaborated cross-functionally with marketing, supply chain, and finance teams to ensure portfolio alignment with business objectives. • Managed and negotiated marketing campaign planning with vendors across digital retail media formats to increase brand awareness and conversion.

• Supported vendor account teams by monitoring availability, resolving rejections, and coordinating stock management to maintain strong sales performance. • Managing and coordinating the Vendor Recovery Plan tracking, maintaining team and vendor communication for insights, checking survey Response Rate%, and creating newsletters.

• Led digital client acquisition and engagement through social media and content marketing. • Designed and delivered sales strategy and digital branding workshops, improving clients’ online performance and retention. • Partnered with the marketing team to execute campaigns aligned with business growth objectives.

• Managed digital and direct sales strategies, promotions, and forecasts; analyzed market trends to meet KPIs. • Created visual content and coordinated with IT to enhance e-commerce platforms and campaign effectiveness. • Recognized with: Highest Online Store Sales % (2021), Best Sales % & Retention (2020).

• Analyzed sales, campaigns, and competitors to identify growth opportunities. • Supported vendors and collaborated with advertising teams in campaign execution, training, and performance monitoring.

- Cumulative GPA 1.6

• Graduated with honors, 3rd of the class • UX, E-commerce, Design thinking, Agile Methodology, Strategy and Digital Transformation Content Marketing, etc.

• Upper third • Marketing Specialization • Second Place in MYPES Business Advisory Contest