VALERIA QUEZADA ZAVALA

• Drove +12.2% YTD growth across a 4 accounts spanning four strategic accounts in 10+ countries by optimizing assortment, pricing, product launch and content, retail media investments, and coordinating initiatives across 8+ cross-functional teams. • Reduced category costs by 5% through competitor and pricing analysis that informed data-driven commercial actions.

• Increased product availability by +993 bps across a €44M+ portfolio of 200+ SKUs by resolving systemic operational bottlenecks and optimizing Vendor Lead Time (VLT). • Improved operational efficiency by 10% by leading a vendor satisfaction initiative, aligning 20+ Retail Vendor Managers and 40+ vendors, and implementing KPI tracking and resource optimization to create visibility for leadership.

• Expanded customer acquisition by 25% by onboarding and activating a network of 150+ digital consultants across Instagram, Facebook, and WhatsApp. • Boosted creator-driven sales by 14% by implementing standardized social selling playbooks, digital branding workshops and live selling formats. • Improved active partner retention by 12% by implementing performance-tracking dashboards and personalized coaching to drive success metrics.

• Drove a 20% increase in regional sales across a 400+ consultant network through performance monitoring, forecasting, and KPI tracking, and the development of a standardized performance framework and 30+ enablement assets. • Achieved an 18% reduction in churn and improved account health by leveraging behavioral data to launch automated 'win-back' workflows and synchronized follow-up calls. • Boosted product adoption by explaining loyalty programs and promotions, ensuring alignment with business objectives.

• Expanded category assortment by 9% by onboarding 30+ strategic partners and 200+ SKUs through high-velocity vendor acquisition and content optimization strategies. • Improved commercial decisions and campaign execution through sales analysis and cross-functional coordination with different teams.

• Managed and coordinated 14 B2B events and fairs, overseeing budget, merchandising, and vendor alignment, while maintaining internal communication to ensure consistency with global brand standards. • Supported multi-country digital initiatives across 5 LATAM market, managing the “3M Go” webpage and SharePoint to improve content usability and UX.

Innovation Award organized by the Parque Arauco company Coordinated digital and in-store campaigns for 3 shopping centers, producing performance reports, supporting customer-engagement initiatives, and collaborating with creative agencies to deliver high-quality social media, indoor, and outdoor marketing materials.

• Executed nationwide trade campaigns and in-store activations, coordinating merchandising, POP materials, and retailer communication across all the regions of Peru. • Monitored performance and sales to enhance visibility and conversion at point of sale

Managed 3 events with 200+ attendees, coordinated sponsorships with 5 partners, and collaborated with agencies on social media and visual materials while handling brand communications and promotional activities.

- Cumulative GPA 1.6

• Graduated with honors, 3rd of the class • UX, E-commerce, Design thinking, Agile Methodology, Strategy and Digital Transformation Content Marketing, etc.

• Upper third • Marketing Specialization • Second Place in MYPES Business Advisory Contest