Mag. Vadim Pekarev

- Customers: control laboratories (Rospotrebnadzor, FMBA etc.), medical institutions and medical integrators, oil companies - Work in sales team of 10 people is structured, personnel rotation is stabilized, replacement is organized - Price calculation rules in electronic tenders (FZ 224 and FZ 44) are implemented, reselling turnover is decreased - Sales of own products and distribution turnover +15% in 2015, return of receivables +50%

Preparation of long-term project of organization improvement. -Analysis of available information about customers in order to establish segmentation principles -Definition of channel setup on the basis of segmentation Engineering of re-design of organization Operational management of Commercial Direction. - Personnel selection, planning of marketing activities. - Work with anti-monopoly bodies inquiries.

Revision of company strategy and implementation: Segmentation of customer base set up of sales channels (DIY, industry, installers) HR management Company is revitalized in crisis. Monthly sales have grown up 4 times (April 2008 vs October 2007). Reason of leaving – global merge (with Hagemeyer).

Formulation and realization of regional marketing strategy Philips Lighting Academy End user activities including personal activities (~40 business trips per year) Annual marketing plan Portfolio management

sales of truck and bus tyres