Vaibhav Bansal

I super-size marketing for technology companies. Combining extensive business experience with a strong analytics background and communications expertise, I help startups and mid-sized companies compete and win in enterprise markets.

• Led the product and marketing teams for enterprise SaaS product • Set up the technology and processes for marketing operations and analytics • Conceived the acquisition and engagement strategy for SaaS product • Created a go-to-market plan - core messaging, market positioning, and CX tactics • Developed channel plans for AdWords, SEO, LinkedIn, Facebook, content marketing • Implemented sales operations from scratch

I was driving the product marketing strategy and demand generation at Compile focused on the US technology market. • Created product positioning, core messaging, and audience profiles for 3 enterprise products • Conceived and executed on a content marketing strategy • Comprehensive setup of marketing operations - tools, processes, core standards • Planned and executed integrated cross-channel demand generation campaigns • Accelerated customer acquisition by identifying opportunities hidden in data

• Search engine marketing - Google AdWords and Bing Ads Led account re-structuring, ad extensions, weekly optimization, ad copies and bidding strategy. • Facebook Ads program Strategy, content and analysis of Facebook PPC campaigns. • Community engagement Engaged users on Facebook and Twitter with content, promotions, and contests. • New city launch and press releases Strategy and setup of branding + digital campaigns for launch in new markets.