Valeria Baracco

• Multi-national project management within various functions (mainly sales, evaluation, perfumery, technology, consumers study departments) to bring olfactive recommendations to Givaudan’s global, regional and local customers (e.g. L’Oréal, Unilever, Colgate Palmolive, P&G, J&J, Reckitt Benckiser, Beiersdorf, LVMH, Private Labels) • Provide proactive inspiration to fragrance development process, through innovative methodologies Key skills: team management, olfactive expertise, priorities set, creativity

Example of corporate and due diligence projects: • Recommendation of strategic options for the diversification strategy in terms of activities and geographical presence for the leader of luxury products distribution (scope: Lebanese market) – Revenues: €75 M • Strategic and commercial due diligences for private equity funds in 15 businesses Key skills: data gathering and analysis, team work, flexibility, stress resistance, presentation skills, business acumen

• Marketing development: definition of 2010 new product launches of the Scorpio brand (concept, fragrance, quantitative and qualitative research, focus groups, TV advertising, packaging and merchandising) • Operational marketing: monitoring of Fa and Scor pio brands’ performances (i.e. market share, promotion impact on sales) Key skills: insights on FMCG, panel data analysis, innovation, creativity, negotiation with the headquarter in Düsseldorf

• Analysis of Dior products’ performances vs. direct competitors (revenues and investments) • Management of merchandising for the launch and opening of the new luxury corners in Le Bon Marché and GUM Key skills: insights on luxury goods, subsidiaries’ data analysis, management skills (freelance for complex Excel models)

• Strategic Marketing: formulation of the commercial development plan, competition analysis and benchmark • Relational Marketing: communication management (web-site development, magazine publication and mailing) Key skills: project coordination, negotiation, problem solving, creative thinking, effective oral and written communication

• Co-writing of the research article “The role of diversity in advertising” with Professor Dr. Jean-Claude Andreani Key skills: formal writing skills, data gathering and analysis, rigour, creativity, leadership

• Interactive case studies on strategies with in several businesses (luxury, bank and consumer goods) Key skills: insights on strategy consulting, team work, business sense, big picture attitude, oral presentation skills (Business course - 20 students selected among all the Italian Business and Engineering schools)

Master in Management: “International business and project development ” (English track) Graduated (BAC+5) and ranked in the academic excellence list

Summer School: Economy & psychology, Games theories, International economic & fiscal growth

Economic course: “Marketing and communication” with quantitative course of study Graduated with full marks: 110/110 with distinction

Economic course: “Marketing and management” Graduated (BAC+3) with full marks: 110/110 with distinction; European Fund scholarship (academic excellence)