Leonardo Lucchini

- Coordinating digital marketing & paid media strategies (web banners, social media, SEO, influencer cooperation, print, ATV, interactive brochure, email campaigns). - Responsible for regional CRM (SalesForce): monitoring, reporting, training. - Managing the regional email marketing tool (C5/email), creating weekly templates

- Social media and influencer cooperation Champion for the European market. - Organization and execution of media/influencer events at regional level; media hosting at global dynamic launches. - Media cooperation and test-drive coordination; special projects for content creation.

-Support the PR and Marketing team with clipping collections and market research, as well as during events like ADAC N24h Race and track day with Max Verstappen -Master thesis written in collaboration with Aston Martin about the high-luxury SUV segment.

-Sales assistant for marketing lead generation in several European countries. -Creation, design and monitoring of digital campaigns, sponsor and banners. -Sales statistics analysis and performance evaluation of digital campaigns.

-Collaboration at several projects to improve brand awareness and value. -Internal SWOT analysis and external market research to identify new customers. -Bachelor thesis created in collaboration with Signum Studio.

Focus on Management, Marketing and Project Management

International Marketing