Leonardo Lucchini
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Leonardo Lucchini
- Current 5 years and 9 months, since Sep 2020
Marketing and Communications Coordinator Europe
Aston Martin Lagonda of Europe GmbH
- Coordinating digital marketing & paid media strategies (web banners, social media, SEO, influencer cooperation, print, ATV, interactive brochure, email campaigns). - Responsible for regional CRM (SalesForce): monitoring, reporting, training. - Managing the regional email marketing tool (C5/email), creating weekly templates
- 2 years and 1 month, Sep 2018 - Sep 2020
PR Specialist Europe
Aston Martin Lagonda of Europe GmbH
- Social media and influencer cooperation Champion for the European market. - Organization and execution of media/influencer events at regional level; media hosting at global dynamic launches. - Media cooperation and test-drive coordination; special projects for content creation.
- 5 months, Apr 2018 - Aug 2018
Marketing and Communication Intern Europe
Aston Martin Lagonda of Europe GmbH
-Support the PR and Marketing team with clipping collections and market research, as well as during events like ADAC N24h Race and track day with Max Verstappen -Master thesis written in collaboration with Aston Martin about the high-luxury SUV segment.
-Sales assistant for marketing lead generation in several European countries. -Creation, design and monitoring of digital campaigns, sponsor and banners. -Sales statistics analysis and performance evaluation of digital campaigns.
- 4 months, Oct 2015 - Jan 2016
Marketing and Communication Intern
Signum Studio
-Collaboration at several projects to improve brand awareness and value. -Internal SWOT analysis and external market research to identify new customers. -Bachelor thesis created in collaboration with Signum Studio.
Ausbildung von Leonardo Lucchini
- 1 year and 11 months, Oct 2016 - Aug 2018
Master in International Management
Johann Wolfgang Goethe-Universität Frankfurt am Main
Focus on Management, Marketing and Project Management
- 2 years and 7 months, Sep 2013 - Mar 2016
Economics and International Marketing
Università degli Studi di Modena e Reggio Emilia
International Marketing
Sprachen
Italian
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
French
B1-B2 (Gute Kenntnisse)
Spanish
B1-B2 (Gute Kenntnisse)
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