Valeria Habersatter

Development of new Marketing Strategy, product portfolio expansion, re-branding including applications plus innovative communication & promotional material, project management, FinPlan & Budget.

Marketing Strategy development: Definition (method and content) and implementation USP definition Day-to-day operations mgnt: Brand and Image Fundraising and Relief campaigns, ATL and BTL. Maintaining, updating and further developing Digital Systems Market intelligence, market research Reporting to the Board, driving innovation/best practices at the Executive Board level, initiating strategic projects, interfacing with Global Marketing Team. Leading four teams, Σ15 FTEs

Building a common IT application supporting an op. performance system for Europe+ Region (Belgium, Bulgaria, Croatia, Czech Republic, France, Germany, Hungary, Italy, Lebanon, Morocco, Netherlands, Romania, Serbia, Slovakia, Spain, and Switzerland). Implementing 42 performance indicators for two business units, ∑900 plants and generating >1300 reports/month. Coordinating >15 teams and 20 SMLs at the EU Committee.

Handling of strategic investments: Expanding the business, conducting field studies on >60 markets, sizing-up strategic targets (acquisition, green field, M&A, joint ventures, etc.), supervising due diligences teams, allocating funds investments >1,5mio CHF Leading high-performance teams: Leading up to 20 SMLs (dotted-line reports), controlling and benchmarking operational performance for ∑130 plants, identifying cost savings & cash generation opportunities.

Designing and implement a Transaction Price Management (TPM) model and application, for maximization of the commercial margin, to be rolled out in three business units for 70 countries Conducting buy-in, champions and SML user training and final certification. Coordinating >30 international teams of Ø 15 members worldwide.

Market research, develop and execute competitive strategies: new CI/CD, national marketing campaign management, new price/discount policy implementation, new product development, new packaging, orchestrating entry into new market, launch new customer segmentation, promotional campaigns, build a centralized Call Center, regional order-taking centers, customer complaints management system and margin-management tool. Strategic team in big M&A.

Advertising, Applied Psychology, Marketing, Graphic & Audiovisual production, Planning and Media, Socio-economics and statistics, Anthropology and Philosophy, Organization and management, Professional ethics, History of the culture. Thesis work.