Valeria Pensabene

• Developing and implementing strategy and policy for the main marketing and advertising organisation in Italy.

• Event Management of SOCIAL BUSINESS FORUM • Marketing activities organization for the headquarters in Milan and the satellite offices in London, Sydney and Shangai • Developing the marketing and communication plans • Handling P&L control , budgeting. References on request.

• I was responsible for organising all logistic operations for the leading annual Social Business event in Europe. I worked closer with the venue (Marriott Hotel, Milan), took care of 50 speakers and organised all the practical arrangements for welcoming over 1000 visitors. • I also liaised with the sponsors and media partners (including Cisco, IBM, Oracle and the Harvard Business Review Italia, as well as the production team, suppliers of audio-visual and staging equipment, interpreting and registration

• Providing support to the CEO in the real estate division. • Organising and preparing all company material for a merger

• Co-ordinated direct and indirect sales • Planned strategic marketing activities • Commissioned and developed advertising material • Worked with marketing and advertising agencies and consultants

• Providing expert B2B insight and services • Managed a portfolio of personal clients • In charge of the event area for the corporate clients including P&G, Sharp, Air Berlin and major banks. • Organising special project involving representatives from both national governments and international agencies

• Managing musical events and booking talent • Designing and organising concerts across Italy • Developing contacts with musicians • Drafting and handling commercial contracts • Liaising with the CEO on all aspects of the work

• Researching and creating web and social media content • Helping to organise professional dance tours all over the world • Providing assistance to the CEO

• Congress organiser • Co-ordinated event with CONI

marketing, budgeting, communication, events