Vanessa Karnath

project management for customers - independent handling of projects - briefing & timing - internal & external communication - customer support & consulting - resource & staff planning - Time management - Project controlling - Creation of reportings Campaign management - planning & preparation of campaigns - Creation of campaign content - Execution & monitoring - Analysis & evaluation of results in reportings Management of social media accounts - Feed design & post planning - Caption writing

Art Studio Project Manager of German market - Direct communication with WEU project manager & designers - Managing the creative production and project lifecycle including print and digital contents (e.g. website, online advertising, social media, retail, OOH) - Website Content Creation & Optimization - Enhancing internal workflows and processes 1) by creating and maintaining outstanding relationships with stakeholders 2) by analyzing operational opportunities and generating solutions

- Product communication & management (Smartphones, Wearables, Audio, PCs/ Laptops & Tablets) - Creation & localization of marketing material, product & campaign assets - Direct collaboration with the internal Art Studio and external creative & media agencies - Managing content on all social media channels - Project Management: planning and implementing digital marketing campaigns - Budget allocation and control - Creation of Marketing Presentations & Reports

- Market research & investigation - Conception & design of a website - Dealing with the WordPress content management system (CMS) - Creation of search engine optimized content for the internet - Basics of OnPage SEO (internal links, meta tags) - Basics of OffPage SEO (Backlinks)

- Creation and implementation of marketing campaigns - Website optimization with WordPress - Management of social media platforms - Working with the CRM tool tour 32 - Composition of travel packages - Administrative tasks

- Employee for marketing campaigns - Support in day-to-day business operations - Communication with incoming agencies - Support with catalog production, price comparisons, and competitor analyses

Master Thesis: "Analyzing Consumer Behavior on SERPs: The Ranking Effect of Mobile versus Desktop Search Results on Online Food Shopping Motivation & Website Clicks." (Grade: 1.7)