Vartika Gupta

• Increased margins from 56% to 74% by implementing pricing strategy and controlling erosion. • Strategized and implemented competitive opening price point to build perception around value. Improved conversion percentage from 1.34% to 2.57% whilst maintaining cart value. • Improved the revenue contribution of new launches from 2% to 37% within 12 months; Launched an AI based sorting tool to optimize the customer funnel for US customers. And Launch 2 new collections a month aligned with global launch.

• Delivered a 37x jump in marketplace channel sales within 1 Year, by developing effective digital marketing structures (Amazon PPC) and creating right product mix. • Created a new revenue stream for Lenskart.com by setting processes and infrastructure, generating $600K revenue for qtr. • Created exclusive range for the marketplace platform and improve profitability by 8%. Those sku’s eventually contributed to 68%.